Senior Field Marketing Manager

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together. We are looking for an energetic Senior Field Marketing Manager, who will own and manage our pipeline-generating programs for Branch’s Business across US & Canadian markets, reporting into the Senior International Marketing Director. The Senior Field Marketing Manager should have a passion for creating experiences that connect customers and industry experts with our brand. This is an IC position and will not have direct reports. This is a fantastic opportunity for an individual who is a hands-on problem solver looking for an opportunity to grow and have a direct impact within a small, focused marketing team.

As a Senior Field Marketing Manager, you’ll get to:

• Craft and execute targeted marketing programs (ABM programs) to meet the regional goals, including but not limited to events, digital marketing, and email programs etc.
• Manage all elements of the marketing plan, including planning, execution and reporting.
• Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently.
• Partner with our teams to source participants, presenters, and speakers for all our programs.
• Innovate and experiment with novel ways to engage our audience.
• Support activities in close collaboration with the broader GTM teams ( Sales, SDRs, BD, Customer success) and report on program feedback, ROI as well as iterations on future activities.
• Collaborate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event.
• Manage all event and direct mail logistics as necessary and be looking at developing vendors within the region.
• Grow the prospect database of addressable leads within the region.
• Rally cross-functional resources/teams (such as Sales & Customer Success teams) to drive interest and registrations.

Travel to and from events for on-site management/coordination (15%-20% of the time).

You’ll be a good fit if you have:

6-8 years of marketing programs experience with at least 3-4 years experience building and launching ABM Marketing campaigns including events and webinars.

• Hustle and ownership - we are looking for someone who is adaptable and can live in chaos and truly own a program and take it to the next level.
• Experience running multiple marketing programs at once and is able to juggle competing priorities all while being detail oriented.
• Has experience in handling events ranging from highly curated ABM events to large conferences
• Flawless task management skills, with an eye for detail and quality.
• Experience engaging senior business buyers at every funnel stage over long sales cycles.
• A track record of success in participating in field marketing campaigns and working with partners.
• A data-driven mindset and a rigorous process for testing, measuring and optimizing programs.
• Excellent communication and writing skills.
• Experience with an email / marketing automation platform preferred.

Bachelor's degree. Proficiency in ABM tools like Demandbase, 6sense. Experience working in the SaaS/ Martech industry is preferred. We are looking to hire 100% remote for this role in select locations including CA, CO, NY, TX or WA. We are also open to hybrid in Mountain View, CA, NY, NY or Austin, TX. In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in California is $128,500 - $167,000. Please note that this information is provided for those hired in California only. Compensation for candidates outside of California will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role additionally includes a 10% annual bonus tied to company goals. This role does not qualify for visa sponsorship or relocation. The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us:

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

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