Field & ABM Marketing Manager

The Basics:

The Field & ABM Marketing Manager, Canada is responsible for driving regional marketing initiatives that align with sales goals, developing and executing targeted Account-Based Marketing (ABM) programs, and collaborating across teams to deliver integrated campaigns. The role focuses on engaging priority accounts, optimizing campaign performance, and supporting sales enablement through strategic partnership and effective communication.

What you’ll do:

• Strategic Partnership with Sales: Collaborate closely with regional sales leaders to align marketing strategies with quarterly pipeline and revenue goals.
• ABM Program Development: Design and execute targeted ABM programs (1:few, 1:many) to engage priority new business accounts, moving them through the funnel with personalized, multi-touch campaigns.

Integrated Campaign Execution: Partner with cross-functional teams (Product Marketing, Digital, Creative, Events, and Alliances) to deliver multi-channel programs including email, webinars, direct mail, digital ads, and field events.

• Event Strategy & Execution: Plan and host high-impact regional events that drive mid-funnel engagement and accelerate sales cycles.
• Performance & Optimization: Use data-driven insights and industry best practices to measure, analyze, and optimize campaign performance across channels and accounts.

Sales Enablement & Communication: Ensure tight coordination with Sales on campaign execution, lead follow-up, and feedback loops. Advocate for sales needs and keep stakeholders informed on marketing priorities.

• Marketing Operations Savvy: Leverage tools like Salesforce, Marketo, 6Sense, and LinkedIn Campaign Manager to execute and track campaigns independently.

We’re looking for someone with:

3-5 years of experience in B2B enterprise marketing, with a strong background in field marketing and ABM Proven success in building and executing demand generation programs that drive pipeline and revenue Strategic thinker with a bias for action and results Strong project management and problem-solving skills Excellent communicator and collaborator across teams and functions Bilingual proficiency in English and French is preferred to support regional engagement across Canada Experience with marketing technologies including Salesforce, Marketo, 6Sense, and LinkedIn Campaign Manager Creative, proactive, and resourceful mindset with the ability to thrive in a fast-paced, dynamic environment Willingness to travel (~20–25%) About Tanium Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X. On a mission. Together. At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions. We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most. What you’ll get The annual base salary range for this full-time position is C$70,000 to C$215,000 and this position will also be commission eligible. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience. For more information on how Tanium processes your personal data, please see our Privacy Policy