Shopify SEO Specialist

Overview We are seeking a highly skilled Shopify SEO Specialist II to lead technical and on-page SEO efforts for our global apparel storefronts. This role is responsible for driving organic performance through advanced technical assessments, keyword strategy, content optimization, and cross-market SEO execution. The ideal candidate is analytical, detail-oriented, and experienced in managing SEO for Shopify-based ecommerce brands. You will work closely with merchandising, content, and development teams to ensure best-in-class SEO, GEO/AEO, and mobile-first practices across multiple markets. Key Responsibilities Conduct comprehensive technical SEO audits, including crawlability, indexation, site structure, site speed, mobile performance, and redirect mapping. Use Google Search Console, Ahrefs, and Google Analytics (GA4) to monitor site health, keyword performance, organic traffic, and conversion trends. Perform keyword research focused on apparel categories, seasonal shopping behaviors, and localized search trends across international markets. Optimize product detail pages (PDPs), category/collection pages (PLPs), and landing pages for improved visibility, relevance, and conversion rate. Support advanced technical SEO initiatives such as structured data implementation (product, reviews, pricing, availability), crawl optimization, and Core Web Vitals improvements. Track international domain performance, monitor rankings, and analyze competitor SEO strategies within global apparel markets. Collaborate with merchandising, development, and content teams to ensure SEO and GEO/AEO best practices are effectively integrated into site updates and campaigns. Create and optimize content formats that are easily consumed by search engines, LLMs, and GenAI systems. Build and maintain SEO dashboards and reporting by market, tracking organic traffic, keyword trends, conversions, and revenue impact. Provide actionable insights, recommendations, and next steps to stakeholders. Stay updated on SEO, GEO/AEO, and ecommerce best practices, particularly related to fashion, seasonality, mobile-first trends, and emerging search behaviors. 2–4 years of hands-on SEO experience, including direct work on Shopify storefronts. Strong technical SEO expertise, with a solid understanding of crawlability, indexation, site architecture, structured data, and Core Web Vitals. Proficiency in Google Search Console, Ahrefs, and Google Analytics (GA4). Experience in ecommerce and apparel/fashion SEO across multiple markets is preferred. Basic knowledge of HTML/CSS and familiarity with Shopify themes, templates, and development workflows. Highly analytical with strong attention to detail and the ability to clearly communicate technical findings to non-technical stakeholders.