Senior Product Marketing Manager

Company Description insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com. Job Description Join insightsoftware as we simplify how companies manage equity compensation. As our Senior Product Marketing Manager for Certent Equity Management, you'll shape our product strategy for helping organizations navigate equity administration and employee ownership strategies. This role combines strategic product marketing excellence with expertise in equity compensation to drive growth in an evolving market. Overview The Senior Product Marketing Manager (Sr. PMM) is a pivotal position where your expertise will make a tangible difference. You'll develop and execute go-to-market (GTM) strategies for Certent Equity Management, serving as a subject matter expert for the market, ideal customer profile (ICP), and our product capabilities. Acting as both an internal and external thought leader, you'll communicate the unique value of our solution, rallying cross-functional teams and connecting with customers to champion their success. You'll join a team of product marketers and report to our Director, Product Marketing.

Key Responsibilities:

Customer and Market Expertise

• Apply your knowledge of equity management, industry verticals, and our ICP to craft messaging that highlights our unique value and clearly defines our right to win.
• Conduct in-depth market research and competitive analysis to identify opportunities and refine strategies for our product.
• Translate technical features into customer-centric benefits that resonate with business decision-makers and technical audiences.
• Product Advocacy and Communication
• Serve as the internal and external product evangelist, actively educating and persuading stakeholders about the value and benefits of your product.
• Develop and execute customer communications that showcase our product vision, roadmap, and value proposition through various channels.
• Build and deliver compelling sales enablement, from programs to just-in-time enablement to help drive successful sales plays and tactics.

Project Management

• Take ownership of product marketing projects such as launches, product positioning updates, or competitive analysis, prioritizing and delivering based on the needs of the business.

Manage project timelines and resources effectively to deliver high-quality outcomes on schedule. Collaboration Partner with cross-functional teams, including product management, sales, and marketing, to ensure alignment on product roadmaps, customer feedback, and go-to-market plans. Act as the voice of the customer, ensuring marketing and messaging meets their needs and expectations. If you're passionate about product marketing and energized by the opportunity to drive growth, we'd love to meet you. Join us and be the driving force behind our product success stories! Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: 5-10 years of marketing experience, with 3-5 years focused on product marketing. Proven expertise in equity management is preferred. A proven track record in executing product launches and creating marketing strategies that drive results. Excellent communication skills, with the ability to persuade and inspire both technical and business-focused audiences. Additional Information All your information will be kept confidential according to EEO guidelines. insightsoftware is unable to provide visa sponsorship at this time. #LI-Remote ** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. ** Learn more about our high-energy, high-performance global team. Work With Us » insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com) Background checks are required for employment with insightsoftware, where permitted by country, state/province. At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.