Senior Branding Specialist

The organization Why Join Us? It's More Than a Job in Retail, It's Your Story. At Public Group, we believe in the power of our people in a sustainable way. That's why we're not just focused on what you do, but who you become. We're committed to fueling your growth, because when you win, we all win. Imagine a place where you feel supported, valued, and empowered to make a real difference. A place where you can build a career you love, to leave your mark in our story! Public Group strategically invests to create an ecosystem of innovative scaleups around its core Omnichannel Retail business, with the objective to provide exciting customer experiences powered by operational excellence. We bring together technology, talent & entrepreneurship to create value in the Greek market & society. Our Omnichannel retail, in Greece and Cyprus, is the love brand Public, a Leading Omnichannel Home Living, Tech & Entertainment Retailer with long lasting heritage. Innovation is part of our DNA. Through our ecosystem of startups and organizations, - iRepair, Klarna, Douleutaras.gr, SVUUM, Bookvoice, BOX NOW, our tech PublicNEXT, Endeavour, Big PI, Metavallon, & Venture Friends - we offer pioneer services to our consumers. We operate 60 stores, 3 eShops and an ecosystem of digital properties such as: public ticketing, public business and bookfriends.gr. We are looking for a Senior Branding Specialist who will work closely with the Brand & Category Marketing, Commercial, Sales Operations, Retail Excellence & Development, and HR teams to ensure a unified and clear brand image both in-store and across all other brand touchpoints. The goal is to ensure that the company’s branding is consistently reflected in alignment with corporate guidelines and values. The ideal candidate will generate and support new ideas and campaigns that boost brand awareness and enhance the customer experience. They will ensure that the company’s identity and values are communicated clearly, consistently, and professionally. Key Responsibilities

• Participate in the execution of in-store marketing plans based on commercial and seasonal needs.
• Implement brand campaigns and strategies both in-store and across all customer touchpoints (e.g. exhibitions, partner locations, events, etc.).
• Ensure all activities and projects are designed and executed with a customer-centric mindset, collaborating with internal teams to maintain consistency across all touchpoints.
• Build communication networks with suppliers, partners, and advertising agencies to maximize effectiveness.
• Monitor market research, competition, and trends to inform strategy.
• Prepare creative briefs for campaigns, branding projects, POP materials, and in-store assets, evaluating and providing feedback on proposals.
• Support commercial initiatives that enhance brand awareness, commerciality, and customer experience.
• Ensure timely and high-quality execution of branding projects.
• Monitor invoices in alignment with the annual budget.
• The position holder may be assigned additional responsibilities or special projects as required by company needs.
• Required Qualifications
• University degree from a recognized institution, preferably in Marketing, Business Administration, or a related field, with a specialization in Marketing.
• Proficiency in English.
• Advanced knowledge of MS Office tools.
• Experience collaborating with cross-functional teams (Brand, Retail, Commercial, HR, Visual Merchandising, Agencies).
• 4-5 years of experience in marketing roles, preferably in the retail sector.

What we offer:

💼 Competitive compensation & benefits package 💰 Performance-based bonus scheme 🧑‍⚕️ Comprehensive life & health insurance 🏡 Flexible hybrid working model – to support your work-life balance 🧡 Psychological support via a professional helpline for you and your family 🚀 Career growth opportunities in a role that evolves with you 🎉 Valuable experience in a well-known and fast-growing organization 📚 Continuous learning and upskilling through tailored programs 🏃🏽‍♂️ Employee Wellness Program – office Pilates & sports teams (padel, football, volleyball & more) 🚗 Alternative transportation with company shuttle buses to our offices 📲 Exclusive access to our employee app, OrangeGen, packed with tools, news & perks What Does OrangeGen Offer? 🔗 Connect: Engage with your colleagues and management seamlessly, ensuring you're always in the loop and part of our dynamic community. 🎉 Recognize: Celebrate achievements and milestones with a culture of recognition that boosts morale and fosters a positive work environment. 🏆 Custom Rewards: Enjoy personalized rewards and kudos, tailored to recognize your unique contributions and achievements. By joining us, you’ll be part of a forward-thinking company that prioritizes open communication, employee recognition, and personalized rewards. Are you ready to be the next #OrangeGen maker? Orange Gen, is our team of 2.200 people who are committed to cultivating an innovative retailtainment environment, supporting continuous development, and embracing flexibility—all while placing customer centricity at the forefront. We believe in fostering a culture that values your contributions, boosts your ambitions, and supports personal and professional growth. “Joy at Public” is our main motto which lies in creating a workplace where every individual is empowered to excel and evolve, always keeping the customer at the heart of our endeavors. We like to share our moments under the #OrangeTeam celebrating all team’s achievements and Orange Marks Stories! All applications will be treated with the strictest confidentiality.