Head of Instagram Strategy for a UK-based Job Advisory

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.

About the client:

🚀 Our client helps international students in the UK land their dream jobs. Founded in December 2023, it has quickly become the #1 player in the market.

Since its launch, the company has:

• Helped 150+ international students secure UK roles, including offers at Amazon, Bumble, CitiBank, Deloitte, EY, HSBC, KPMG, and Siemens.
• Reached 60 million+ organic views across LinkedIn, Instagram, and YouTube—without spending anything on ads.
• Grown to 88,000+ followers on LinkedIn and 74,000+ on Instagram.
• Generated over $1.5 million in revenue.
• It is now the leading organization in the UK for helping international students, and it’s only getting started.

In 2026, the company will expand beyond students by launching a consulting division for online coaches, helping them scale to multi-six- and seven-figure businesses through organic marketing—without paid ads, large teams, or burnout. This division will introduce a $10k–$20k flagship consulting program, with the goal of scaling it to $5M per year in predictable organic revenue. Instagram will be the core engine driving the entire funnel.

• To achieve this, the company is assembling a world-class marketing team, and the Head of Instagram Strategy will play a central role in that growth.

Role Overview: We’re looking for a Head of Instagram Strategy who will own and scale the entire Instagram growth engine across the company's brand content that helps international students land UK jobs.

The brand provides value to international students, funnelling them into our flagship product, the UK Job Institute. You will own the founder's existing Instagram content pipeline. You will delegate work to our existing marketing team to post IG reels and stories daily, 7 days a week. Your work will focus entirely on the strategy. You'll have the full creative freedom to refine our voice, experiment with formats, and track the performance of each campaign (against sales) to optimise for long-term growth. **This role is open to all professionals residing in Latin America and Eastern Europe**

Your responsibilities:

You will own and evolve a data-driven Instagram strategy focused on generating leads and sales, not just views. You decide what content to put out based on data. Your team executes it. You constantly refine the plan to drive more leads.

This includes:

• Building a weekly content plan: You will build our weekly content plan based on your strategic analysis. Your plan will include 14 Instagram reels and 14 stories per week.
• Turning insights into content: study top-performing reels, hooks, CTAs, visuals, and formats, and use these to refine your weekly content plan.
• Delegating: provide clear briefs and direction to our editors and content executors (they produce the weekly content based on the strategy you create).

Analysing what works: track daily performance of Instagram Stories and Reels, identify the content that generates the most conversions, and refine the content plan accordingly. You will double down on the posts, formats, and funnels that work, and stop what doesn’t.

• Connecting content to conversions: Delegate the creation of freebies, lead magnets, and ManyChat automations to your team, ensuring we solve job seekers’ problems and drive leads.
• You will work directly with the CEO & Founder, gaining exposure to key decisions and business strategy
• Strong scripting ability: You can write hooks, story angles, CTAs, and scripts for short-form videos that convert viewers into leads.
• Proven track record of generating leads through Instagram: Ideally for online coaches, consultants, or info / digital products.
• Experience building content plans (not just posting content): You’ve created weekly/monthly content calendars designed to drive revenue.
• You’ve delegated work to a team before: editors, designers, or freelancers, and can delegate through simple briefs.

You’re data-driven: you study winning formats, hooks, angles, visuals, and turn them into repeatable systems. Career Growth: You will have the opportunity to become a full-time Instagram Director within 6-12 months, where you earn $8-10k/month (Salary + performance bonuses). You will lead our existing $1M+/year brand on Instagram and strategise our new one ($5M+/year potential). Ownership in the Company: Equity options are available for top performers, so you benefit directly from the company's growth. Remote-First: Work from anywhere, as long as you’re available 2 pm to 6 pm UK time, Monday to Friday. Join a World-Class Team: Work with a team of proven operators who have scaled a personal brand to $1M+/year. Team offsites: Join our quarterly offsites, with the next being in Bali or Dubai (fully paid for).