Product Marketer, Platform Marketing

POS-17909 Ready to make an impact? As part of HubSpot’s Platform Marketing team, you’ll help bring our ecosystem to life — connecting our app partners, developers, and customers through ecosystem products that help businesses grow better. You’ll lead marketing operations and cross-functional coordination across a rapidly expanding portfolio of multi-hub products and ecosystem initiatives. This role sits at the intersection of product marketing and project management. You’ll own ecosystem communications and project management of some of our most visible launches and moments throughout the year. We’re looking for a strategic operator and storyteller — someone who can bring structure to complex projects, drive alignment across diverse teams, and translate platform innovation into compelling narratives that resonate with builders and customers alike.

In this role, you’ll get to own:

Communications & Engagement

• Own end-to-end communications for HubSpot’s app partners and developer ecosystem, including newsletters, launch updates, and required actions.
• Develop and maintain a structured builder communications calendar aligned with product launches, Spotlights, and partner programs.
• Partner with product and pmm on key updates to the developer and app partner community and manage multi month comms projects end-to-end.
• PMM & Process Management
• Support go-to-market planning and execution for ecosystem-led launches, ensuring messaging, positioning, and timing are consistent across channels.
• Lead quarterly ecosystem marketing operations, including marketplace feature slot management, paid placement allocation, and email campaign slots.
• Drive biannual roadmap coordination across Platform Marketing and Product teams to share a public roadmap with our customers, partners, and developers.
• Drive biannual cross-functional process for ecosystem features to Spotlights, manage all ecosystem features.

Build scalable processes, templates, and frameworks to support cross-team initiatives including brand, legal, and product asset review. Identify process gaps and implement improvements to streamline cross-team collaboration.

We’re looking for someone who:

• Skilled storyteller and customer- and partner-centric in your approach to marketing.
• Strong project management skills, including clear communication around timelines, ownership, and status updates.
• Experienced in product marketing and project management, ideally within SaaS; bonus if you’ve worked on ecosystem or platform products.
• Proven success creating content and driving go-to-market initiatives for a SaaS or Product-Led Growth company.
• Highly organized and proactive, with a track record of leading complex, multi-stakeholder initiatives from concept to completion.
• Clear and confident communicator who can align diverse teams and simplify complex information for different audiences.
• Operates with an owner’s mindset — high personal accountability, independent execution, and the ability to anticipate and address the needs of your portfolio.
• Able to translate complex product or partner inputs into clear, actionable plans that drive meaningful results.
• Thrives in dynamic environments, balancing structure with flexibility and creativity.
• Data-informed and comfortable using metrics to guide decisions, measure impact, and continuously improve.

An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio. Coachable/self-aware– you understand your areas of strength and growth and are hungry to learn and improve. Pay & Benefits The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy. Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$88,000—$132,000 USD

• We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
• If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
• India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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