Performance Marketing Specialist

At Aftershoot, we’re building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world. From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic. We’re a fast-growing, passionate team backed over 100K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and team who truly believe in our mission. Our mission is clear: Become the default companion for every photographer in the world. If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we’d love to meet you. Let’s create the future of AI in photography, together.

🚀 Your Mission:

• As a Growth Marketer, you will primarily leverage paid acquisition as a growth lever while identifying opportunities across the customer journey from awareness to conversion.
• You'll scale our Google Ads and Meta campaigns, experiment with new channels, and use analytics to optimise for maximum ROI.
• Working at the intersection of marketing, product, and data, you'll collaborate closely with cross-functional teams to implement growth strategies that deliver measurable business impact.

🎯 What You Will Do:

• Scale paid acquisition channels, with primary focus on Google Ads and Meta platforms, to drive efficient user and customer growth.
• Conduct in-depth keyword research to uncover new Google Search opportunities with high intent and lower competition.
• Map comprehensive customer journeys to identify strategic touchpoints for targeted ad placements across platforms.
• Continuously experiment with new paid channels and campaign strategies to discover untapped growth opportunities.
• Develop and implement a systematic experimentation framework to test creative concepts and campaign approaches.
• Use product analytics tools (Mixpanel, Amplitude, PostHog, etc.) to analyze user behavior, conversion paths, and ROI from paid channels.
• Track, measure, and report on key acquisition metrics and KPIs to inform strategic decisions

💪 What We're Looking For:

4+ years of experience in paid acquisition or performance marketing, with a proven track record of scaling campaigns profitably.

• Deep expertise in Google Ads and Meta advertising platforms, including advanced targeting, bidding strategies, and optimization techniques.
• Strong keyword research skills with the ability to identify high-intent, lower-competition search opportunities.
• Strong data analysis skills with experience using product analytics tools (Mixpanel, Amplitude, PostHog) to track user behavior and conversion paths.
• Hands-on experience identifying conversion bottlenecks and collaborating cross-functionally to resolve them.
• Comfort working with marketing budgets and optimizing for key performance metrics (CAC, LTV, ROAS)
• Experience in SaaS, photography software, or creative tech products is highly desirable.
• What happens after you apply?
• Step 1: If your profile aligns with our vibe and requirements for the role, our people team will reach out to you for a brief phone call.
• Step 2: If everything aligns, your next chat will be with one of your future team members to better understand the role and your experience.

Step 3: You will then be given a task - this helps us evaluate your thought process and help you showcase your expertise. Step 4: If everything goes well, you will meet the leadership for a quick bar-raiser round. Step 5: If you do manage to clear all rounds, this is the point we make an offer, shake hands, and welcome you to the team.

You will work with:

Captain: Shikha

• Team Members: Manas, Vima and the rest of the Aftershoot team.