Content Marketing Specialist

This role is for one of the Weekday's clients

Min Experience: 2 years JobType: full-time We are looking for a Content Marketing Specialist who can create compelling, educational, and product-driven content that helps users understand, adopt, and love the product experience. This role requires more than writing—it demands strong content strategy, storytelling ability, customer understanding, and growth-focused execution. If you’ve worked in a product or SaaS environment and know how content drives acquisition, activation, retention, and brand credibility, this role will be a great fit. Key Responsibilities1. Content Strategy Develop and execute a content strategy aligned with the product roadmap, user journey, and marketing objectives. Ideate and produce content across the full funnel (TOFU → MOFU → BOFU → Adoption → Retention). Analyze competitors, trends, and audience insights to identify new opportunities and content gaps.

• Content Creation

Produce high-quality, research-backed content including:

Blogs & thought leadership articles Product explainers and feature guides Case studies and customer success stories Email sequences and lifecycle content Social media and LinkedIn posts Website copy and landing pages Long-form and short-form educational content

• Ensure consistency in tone, clarity, and brand voice across all touchpoints.
• Product-Led Content
• Partner with product and engineering teams to understand features deeply.
• Simplify complex concepts into engaging, conversion-oriented content.
• Create product demos, use cases, feature launch content, and how-to guides.
• SEO & Organic Growth
• Produce SEO-optimized content that improves organic traffic and search visibility.
• Conduct keyword research and build topic clusters aligned with positioning.
• Collaborate with SEO specialists for planning, on-page optimization, and audits.
• Content Distribution & Promotion
• Manage content distribution across channels including LinkedIn, blogs, communities, newsletters, and email.
• Work closely with design, social, and growth teams to repurpose content.
• Track performance metrics and continuously optimize output.
• Analytics & Insights
• Measure effectiveness using tools like GA4, Search Console, Ahrefs, HubSpot, etc.
• Track KPIs such as traffic growth, conversions, engagement, dwell-time, and retention impact.
• Use insights to refine the content strategy and improve performance.

What You’ll Bring 2–4 years of experience in content marketing or content strategy, ideally in product, SaaS, or tech.

• Exceptional writing, editing, and storytelling skills.
• Ability to translate technical information into clear, engaging narratives.
• Hands-on SEO and analytics experience.
• Comfort working with cross-functional product-led teams.
• Proficiency with tools such as Notion, HubSpot, Ahrefs, SEMrush, Canva, Figma, etc.

Strong analytical mindset and a proactive, ownership-driven approach. Ability to multitask and thrive in a fast-paced environment. Bonus Skills Experience with AI tools (ChatGPT, Jasper, Claude, etc.) Exposure to product marketing or GTM content Scriptwriting or experience collaborating with video/design teams Community or newsletter management Understanding of PLG (Product-Led Growth) frameworks

Let me know if you need:

A shorter JD version for job portals A LinkedIn hiring post A PDF formatted version