Marketing Technical Specialist

POS-6256 Application Deadline: Friday, December 12 at 12pm ET Role Summary Our mission at HubSpot is to help millions of organizations grow better. As a Marketing Technical Specialist, you’ll play a key role in helping our global marketing teams create targeted and personalized experiences. You’ll own the infrastructure that powers segmentation, ensuring marketers reach the right audiences efficiently and effectively. This role blends technical curiosity, problem-solving, and collaboration to drive measurable impact across marketing channels. What You’ll Do Own and optimize HubSpot’s segmentation infrastructure to enable accurate audience targeting. Partner with marketers to understand needs, remove friction, and improve segmentation processes. Manage segmentation system limits and collaborate with our Product and Engineering teams to ensure scalability and reliability. Explore and implement AI-driven and data-integrated solutions that expand what’s possible with audience segmentation. Build documentation and train marketers to enhance self-service segmentation and audience-building capabilities. Analyze system performance and proactively identify opportunities to improve efficiency, quality, and impact.

What You’ll Bring Required Qualifications Experience with CRM systems (e.g., HubSpot) and familiarity with object structures (Contacts, Companies, Deals). Experience building segments in CRMs, data warehouses, or marketing data platforms. Experience with automation and data sync tools (e.g., HubSpot workflows, Workato, Zapier, or Census). Nice to have Qualifications Experience leveraging AI tools (e.g. ChatGPT, Claude) Experience navigating data warehouses and query languages (e.g. writing SQL queries to return data in Snowflake) Knowledge of (or ability to learn) core programming languages, along with an understanding of how systems connect and communicate. How You Work You love taking messy situations and cleaning them up – You're organized, detail-oriented, and get satisfaction from creating structure and clarity out of complexity You have technical curiosity – You dive deep into data structures, keep a pulse on new data sources, and explore new tooling to enhance capabilities You are a strong communicator – You can explain technical concepts clearly and succinctly to diverse audiences and build strong relationships with stakeholders You excel at cross-functional collaboration – You proactively identify problems by meeting with marketers to understand their pain points, and you work effectively across teams to drive solutions You demonstrate creative problem-solving – You can understand messy, complex problems and break them down into structured, analytical approaches with clear action plans You drive results and prioritize impact – You identify high-impact problems, prioritize effectively, and drive solutions forward to completion to ensure business results Where You’ll Work Location: United States

Work Preference: This role is remote-friendly, with the option to work hybrid or onsite if you’re based near our Cambridge, MA office.

Travel/Shift: None; standard business hours

Application Requirements Application Deadline: Friday, December 12 at 12pm ET

Application Language: English

Required Materials: Resume required; Cover letter optional Pay & Benefits The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy. Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$88,000—$132,000 USD

• We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
• If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
• India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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