Manage and Optimize Website: Oversee all website-related activities, ensuring content is current, engaging, and aligned with marketing strategies. Collaborate with internal teams and external vendors to improve website functionality, user experience, and SEO performance. Establish Regular Cadence of Social Media (LinkedIn) Posts: Develop and implement a social media strategy focused on LinkedIn to increase brand awareness and engagement. Manage the lead intake process through website form fills, ensuring timely follow-up and accurate data capture. Work closely with vendors and internal stakeholders to ensure successful execution of tradeshow events. Bachelor's degree in Marketing or similar field preferred 2-5 years of relative experience required Proven experience in managing website content and optimization. Demonstrated expertise in social media management, particularly LinkedIn. Strong understanding of lead funnel management and experience with AI and automation tools. Experience in tradeshow planning and coordination. Excellent organizational and project management skills. Strong communication and collaboration abilities. Ability to work independently and manage multiple projects simultaneously. Availability for limited travel as needed. Proficiency with marketing tools and technologies such as CRM systems, marketing automation platforms, and web analytics tools. Creative thinking and problem-solving abilities. Knowledge of SEO best practices and digital marketing trends.
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