Marketing Content Specialist

The Marketing Content Specialist is responsible for producing & publishing Gatewood’s message across all platforms. This role ensures the delivery of consistent, engaging, & compliant content that reflects our brand & supports our strategic objectives. By blending creativity, strategy, & data, they build brand-aligned content that highlights our thought leadership, enhances the client experience, & educates our audience—ultimately strengthening brand loyalty, improving database information quality, & increasing user engagement. The Marketing Content Specialist stays current on social media, SEO trends, and evolving content strategies to recommend new approaches that enhance reach & engagement, reinforcing Gatewood as a trusted resource. Content Strategy & Development Draft & distribute content across all formats: web, email, social, print, & digital. Align all written materials with brand voice, editorial standards, & campaign objectives. Identify storylines, thought leadership angles, & educational themes that resonate with our personas & lifecycle stages. Support AEO & SEO strategy by incorporating keyword research & aligning copy with search trends & user intent. Write email campaigns for lifecycle stages, marketing events, & nurture sequences using approved brand voice & messaging. Edit or adapt existing website & landing page copy under direction to maintain alignment with brand voice & user journey. Create downloadable resources like eBooks, checklists, & guides that can be used in gated campaigns. Collaborate with the team to draft or design internal-use materials such as decks, one-pagers, or presentation slides. Content Management Publish & schedule content using tools such as HubSpot, WordPress, & native social platforms. Prepare, upload, & optimize podcast episodes across publishing platforms. Upload, title, tag, & publish YouTube videos in line with SEO & campaign goals. Maintain a coordinated editorial calendar aligned to firm priorities & campaign timelines. Brand Governance & Asset Management Uphold consistency in tone, style, & formatting across all digital & print channels. Maintain & regularly update core brand assets including templates, bios, logos, & internal usage guidelines. Ensure the most current & approved brand materials are accessible to relevant teammates. Collaboration & Campaign Support Partner with the Marketing Manager to launch content aligned with campaign goals. Support publishing & approval of client testimonials & case studies for campaign use. Collaborate with the Exf. to align content with ad copy & campaign goals. Performance Monitoring & Optimization Use HubSpot & other analytics tools to monitor engagement metrics (e.g., open rates, CTR, time on page). Report on content performance, conduct regular research, & recommend data-driven optimizations. Conduct regular content audits to identify outdated, underperforming, or high-performing assets. Compliance-Aligned Content Delivery Draft, revise, & submit all content to firm compliance standards. Track approval status, incorporate feedback, & manage version control & publishing history. Maintain logs of all compliance-approved materials for audit readiness & internal reference. Proficiencies HubSpot (email campaigns, forms, reporting) Social Media Management (Meta, LinkedIn, X) WordPress (basic page/post publishing) YouTube Studio & Spotify Creator Canva Adobe Products (Illustrator, Acrobat, Creator Studio) Google Business Microsoft Office (PowerPoint, Word, Teams, Forms) Skills Detail-oriented with strong copywriting & editing abilities. Demonstrates creativity & a strong sense for attractive visual presentation. Understands user experience & how audiences interact with content across channels. Skilled in project management, including deadlines, task ownership, & editorial coordination. Brings fresh ideas & continuously looks for ways to improve engagement. Embraces change & seeks personal & professional development through every challenge. Maintains a positive, proactive mindset that reflects our commitment to excellence. Acts with integrity & reliability, understanding that trust is built over time & critical to success. Takes accountability for decisions & follows through with confidence & clarity. Adapts to feedback & challenges with persistence & a solution-oriented mindset. Focuses on progress by offering creative approaches to every opportunity & obstacle. Experience 2–3 years in content writing, digital marketing, or communications. Experience with email marketing & lead nurturing. Familiarity with publishing multimedia content (podcasts/videos). Exposure to compliance-reviewed industries a plus (e.g., financial services). Gatewood Wealth Solutions offers a competitive salary with both individual and team-based incentive compensation, as well as a competitive benefits package. Gatewood Wealth Solutions pays 100% of a team member’s health insurance, life insurance, short and long-term disability insurance, and offers a partially funded HSA option. Additional benefits include a company match 401(k) plan, education reimbursement, voluntary dental, and vision insurances. GWS offers 8 weeks paid maternity, paternity leave for the primary caregiver, and 2 weeks for the secondary, tenure based Paid Time Off, and part-time remote work opportunities.