HubSpot

    Lead Marketer, Field Marketing (France)

    HubSpot
    Posted 11/24/2025Mid Level
    Full-time
    Marketing
    Event Execution
    Field Marketing
    B2B SaaS
    Project Management
    Logistics Coordination

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    Job Description

    POS-30885 Please submit your resume in English for review. As a Lead Marketer, Field Marketing in France, you will be the primary marketing liaison for regional sales and customer success teams while executing high-impact in-person and virtual events that drive pipeline growth. Being part of the EMEA Marketing team's Field Marketing function, your primary responsibility will be to own all event execution in France while serving as the regional pod champion. A key component of this role is hands-on event management, from third-party sponsorships to HubSpot-owned events, while maintaining daily collaboration with France sales and customer success leaders. Reporting to the Senior Manager of Field Marketing EMEA, you will lead your regional pod (working alongside Revenue Marketing and Integrated Marketing colleagues) to ensure unified execution on campaigns and continuous market intelligence sharing. You will be the boots-on-the-ground marketer who brings marketing programs to life in France through events, customer programs, and direct sales enablement.

    Responsibilities:

    • Execute all in-person events for HubSpot-owned events in France, including Connect events, Engage events, Delight events, Exchange programs, and manage third-party event sponsorships.
    • Serve as daily marketing contact for France sales teams, managing event invitation processes, coordinating sales participation, and maintaining SLA commitments.
    • Drive speaker recruitment, customer panel coordination, and overall participation in events for awareness building.
    • Coordinate regional pod activities, ensuring Revenue Marketing and Integrated Marketing colleagues have local market insights and sales alignment for their programs.
    • Produce localised content for events, including presentation materials, booth assets, and promotional collateral adapted for French-speaking audiences.
    • Manage logistics for all field activations, including prospect lunches, brand moments, and regional sales events.
    • Track and report subregional performance on deals, pipeline, and MRR generated through field marketing initiatives.

    Qualifications:

    • Proven experience in hands-on event execution and field marketing within B2B SaaS environments.
    • Strong relationship-building skills with sales teams, with the ability to work collaboratively in SLA-driven models.
    • Exceptional project management and logistics coordination abilities for managing multiple simultaneous events.
    • Experience building speaker programs and recruiting executive speakers.
    • Native French fluency with excellent English for cross-regional collaboration.
    • Comfortable being the regional "operator" who ensures programs execute flawlessly on the ground.
    • Self-starter with ability to manage vendor relationships, venue coordination, and event production details.
    • Data-oriented with the ability to track event performance and pipeline attribution.
    • We welcome diverse perspectives and encourage applicants to apply even if their experiences don't perfectly align with every requirement.
    • We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

    If you need accommodations or assistance due to a disability, please reach out to us using this form. At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here. India Applicants: link to HubSpot India's equal opportunity policy here. About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

    Explore more:

    HubSpot Careers Life at HubSpot on Instagram By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.

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