Growth Marketing Manager

DESCRIPTION:

• Commsoft is seeking a hands-on Growth Marketing Manager to drive new customer acquisition and lead generation across three aviation software businesses.

ABOUT TAG SOFTWARE GROUP:

TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers. Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.

INVESTMENT APPROACH:

Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well-being over short-term goals.

CULTURE:

TAG Software Group is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble, and Stay Hungry.

POSITION DESCRIPTION:

We are seeking a hands-on Growth Marketing Manager to drive new customer acquisition and lead generation across three aviation software businesses. You will play a central role in scaling marketing performance through paid campaigns, SEO/AIO, ABM, and website optimization. This is a mid-senior individual contributor role suited to someone who thrives in a data-driven environment, executes effectively across multiple channels, and wants to make a visible impact within a high-growth aviation technology portfolio.

KEY RESPONSIBILITIES:

· Lead outbound acquisition strategy to generate qualified pipeline across all brands. · Manage and optimize paid campaigns (e.g., LinkedIn Ads, search, display) for reach and conversion. · Develop and execute Account-Based Marketing (ABM) programs targeting enterprise accounts. · Oversee SEO/AIO strategy and website optimization to increase traffic and conversions. · Design and test landing pages, offers, and nurture flows. · Partner with Product Marketing to ensure consistent and aligned messaging across campaigns. · Build reporting frameworks to measure ROI, lead quality, and overall performance. · Collaborate closely with Sales to ensure seamless lead handoff and pipeline visibility. · 5+ years of experience in B2B SaaS demand generation, growth, or performance marketing. · Proven track record managing multi-channel campaigns focused on pipeline generation. · Strong understanding of ABM, inbound/outbound marketing, and funnel optimization. · Hands-on experience with CRM systems, AI tools, and marketing automation platforms. · Analytical mindset with strong skills in data interpretation and performance optimization. · Familiarity with the aviation industry or other regulated sectors is preferred. · Excellent written and verbal communication skills with experience working cross-functionally in a remote team.

ADDITIONAL or PREFERRED QUALIFICATIONS:

· Familiarity with the aviation industry or other regulated sectors. · Join a global aviation software group with a collaborative and innovative culture. · Work fully remotely within the UK with a supportive international team. · Opportunities for career growth in a fast-scaling environment. · Exposure to modern marketing technologies and high-impact projects. Ready to join a collaborative and innovative team where you can make an immediate impact?