Director, Demand Generation

Position: Director, Demand Generation Location: Remote

About LRN:

LRN is the world’s leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regional and global regulatory environments and build ethical, responsible cultures. With over 3,000 clients across the US, EMEA, APAC, and Latin America—including some of the world’s most respected and successful brands—we’re proud to be the long-term partner trusted to reduce organizational risk and drive principled performance. Named one of Inc Magazine’s 5000 Fastest-Growing Companies, LRN is redefining how organizations turn values into action. Our state-of-the-art platform combines intuitive design, mobile accessibility, robust analytics, and industry benchmarking—enabling organizations to create, manage, deliver, and audit ethics and compliance programs with confidence. Backed by a unique blend of technology, education, and expert advisement, LRN helps companies turn their values into real-world behaviors and leadership practices that deliver lasting competitive advantage.

About the role:

The Director, Demand Generation, North America, will lead the strategy and execution of demand generation programs focused on acquiring new leads and logos, and improving conversion rates across top-of-funnel metrics. This leader will design and deliver integrated campaigns that increase engagement, optimize lead quality, and accelerate pipeline creation for LRN’s solutions across North America. Working cross-functionally with Sales, Marketing, Rev Ops, Agency Partners, and other Regional Marketing Directors, the Director will build scalable, data-driven programs that deliver measurable growth. The Director will also work closely with and guide SDR (Sales Development Representative) resources, ensuring strong coordination between marketing and inbound outbound efforts to maximize conversion efficiency.

What you'll do:

• Develop and own the North America demand generation strategy, focusing on both new business acquisition and conversion rate improvement across all top-of-funnel stages. Manage multi-channel budget.
• Lead integrated, multi-channel campaigns (digital, paid media, content syndication, email, webinars, PR and events) to generate and nurture qualified leads.
• Align with Sales and Rev Ops to define target segments, lead goals, and conversion metrics, ensuring accountability throughout the funnel.
• Collaborate with Marketing Operations and Agency Partners to produce high-impact assets that drive engagement and response.
• Partner with Product Marketing to create compelling, persona-driven campaigns aligned with vertical priorities and regional objectives.
• Work closely with and guide SDRs to improve lead follow-up, qualification consistency, and conversion rates from MQL to SQL.
• Partner with Marketing Operations and Rev Ops to analyze funnel performance, velocity, identify drop-off points, and develop initiatives to increase conversion efficiency.
• Define and implement processes for lead handoff, feedback loops, and performance tracking between marketing and SDR teams.
• Deliver insights and enablement materials to help SDRs maximize response rates and meeting bookings.
• Oversee campaign planning, execution, and optimization across North America.

Conduct A/B testing, message optimization, and channel performance analysis to continually refine acquisition and conversion outcomes. Measure key funnel metrics—impressions, CTR, MQL→SQL rate, SQL→Opportunity rate—and provide actionable recommendations. Report regularly on performance and ROI, driving continuous improvement initiatives. Partner with Regional Marketing Directors, Rev Ops, Sales, and Agency Partners to ensure strategic alignment and shared learning. Share best practices and insights across the global marketing organization to elevate campaign effectiveness.

What we're looking for:

8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs.

• Proven success in optimizing top-of-funnel performance metrics in a B2B setting (e.g., MQL conversion, lead-to-meeting rate).
• Experience collaborating with and guiding BDR or SDR teams to improve conversion efficiency.
• Deep expertise with marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
• Strong understanding of ABM, paid media, SEO/SEM, and content-driven demand generation.
• Experience managing agency partners and cross-regional stakeholders.
• Analytical and data-driven, with strong skills in ROI optimization and funnel diagnostics.
• Mindset of continuous improvement, using insights, testing, and innovation to refine strategy and performance.
• Excellent communication, leadership, and cross-functional collaboration abilities.
• Experience in B2B SaaS, enterprise software, and/or technology industries.

Strong familiarity with North American enterprise buyer journeys. Experience in a global marketing organization collaborating with regional counterparts. Flexible PTO plus US public holidays and Sick Time. Medical, Dental and Vision Benefits. Excellent 401K with employer match Life Insurance, short-term and long-term disability benefits Health & Wellness reimbursements Health Saving & Flexible spending account Employee Assistance Plan.