Digital Marketing Specialist- 12 months FTC

At Fluent Technology, we’re driven by a simple yet powerful mission: to empower organisations with the best software and support, enabling them to make a meaningful impact. As the creators of Flexigrant we provide a scalable grant management solution that supports everything from large research grants to small community funds. We pride ourselves on being more than just a software provider—we’re a trusted partner to over 100 organisations worldwide. Collaboration, innovation, and exceptional customer support are at the core of our culture. The purpose of this role is to grow the business through customer acquisition and the proliferation of brand advocacy. As a boutique technology business, our primary channels for communication are digital. Hence, we are looking for a marketing executive who is eager to work in digital platforms, test AI for customer acquisition, and use innovative marketing methods. This is a very hands-on role, which will require the post-holder to deliver the full spectrum of marketing activity. This goes from working with the sales team to driving all operational activity (e.g. budget management, data gathering and reporting, content creation and managing our digital channels day-to-day). The role demands a data-driven, highly creative and ambitious person who sets big goals for themselves and others - and takes personal responsibility for the execution of their ideas. Responsibilities Develop and Execute Growth Strategies Collaborate with cross-functional teams to implement comprehensive growth strategies aligned with the company objectives Develop and execute strategies to open the funnel and drive quality leads Implement tactics to expand our reach and engage the target audience Have knowledge of SEO, SEM, social media, and content marketing delivery Being a talented wordsmith, able to create vibrant content and provide copy for blogs, articles and tactical marketing campaigns as and when required Establishing social media followings and building brand advocacy Maintaining and evolving product websites Digital Marketing: • Usage of marketing automation platforms Ability to analyse campaign performance and adjust strategies to maximise ROI Monitor KPIs to adapt where necessary to ensure marketing strategies are delivered • Provide regular reports to leadership with a thorough understanding of performance and areas to improve Conversion Optimisation Ensure a seamless and compelling user experience is delivered through optimisation of various marketing funnel touchpoints Provide inputs in creating high-performance landing pages and collateral

Qualifications:

Bachelor’s degree in Marketing or a similar related discipline is essential B2B marketing experience Ideally, SaaS Software Marketing experience Experience with Hubspot, LinkedIn, Canva AI, Addobe Firelfy and other martech tools Ability to roll up sleeves and make things happen Great attention to detail and planning skills Fluent in English, both written and verbal #Flexigrant