51020412300 -Retention/Email Specialist

About Our Client:

Our client is a rapidly growing digital brand focused on helping direct-to-consumer companies scale through data-driven growth strategies. They specialize in full-funnel execution, integrating media, content, conversion optimization, and retention to drive sustainable revenue. As they continue to expand their reach, they are seeking an experienced Retention & Email Marketing Specialist with strong Consumer Packaged Goods (CPG) expertise—particularly in the food and beverage sector—to deepen customer engagement, increase lifetime value, and build scalable retention-focused programs.

Role Overview:

The Expert Retention/Email Specialist will be responsible for developing and executing lifecycle marketing strategies across email, SMS, and loyalty channels. This role requires a consumer-obsessed marketer who understands CPG purchase behavior, repeat-buy patterns, and personalized retention tactics that convert customers into loyal fans.

Key Responsibilities:

• Own the full lifecycle marketing strategy across email, SMS, and retention channels, with a focus on CPG consumer behavior and repeat purchase cycles.
• Build automated flows and segmentation strategies (welcome, replenishment, win-back, post-purchase, loyalty) designed to maximize LTV and retention.
• Develop and execute weekly campaigns, seasonal promotions, and product-focused communications aligned with brand and revenue goals.
• Analyze customer cohorts, churn patterns, attribution data, and lifecycle metrics to identify optimization opportunities.
• Collaborate with creative teams to craft high-converting messaging, design assets, and product storytelling tailored to CPG food & beverage audiences.
• Conduct ongoing A/B testing on subject lines, send times, creative formats, and segmentation for continual performance improvement.
• Manage email/SMS hygiene, deliverability, and compliance to ensure strong inbox performance.
• Work cross-functionally with product, e-commerce, and customer experience to align retention initiatives with broader business goals.
• Build retention dashboards and reports to track KPIs such as repeat rate, LTV, churn, AOV, and email/SMS revenue contribution.

Qualifications:

3–5+ years of hands-on retention and lifecycle marketing experience, primarily within CPG (food & beverage strongly preferred).

• Deep expertise with Klaviyo, Iterable, Braze, or similar email/SMS automation platforms.
• Proven experience scaling LTV, reducing churn, and growing retention revenue for DTC or CPG brands.
• Strong understanding of segmentation, flows, customer journeys, and behavioral triggers in the CPG space.
• Exceptional copywriting and creative direction skills tailored to food & beverage consumer psychology.
• Highly analytical with experience in cohort analysis, RFM segmentation, and retention forecasting.
• Strong communication and collaboration skills across marketing, creative, operations, and leadership teams.

Preferred:

• Experience with Shopify, subscription models, or replenishment-based CPG brands.
• Knowledge of loyalty program strategy and CRM integrations.
• Familiarity with CRO best practices and onsite personalization tools.