Visual and Virtual Merchandiser

Job Summary:

As a Visual and Virtual Merchandiser, you will play a crucial role in crafting a cohesive brand experience across both physical and digital platforms. You will be responsible for designing and implementing visual merchandising strategies to enhance in-store and online shopping experiences, ultimately driving sales and elevating brand perception. This hybrid role requires a creative eye, attention to detail, and an understanding of retail trends in both physical and digital spaces.

Responsibilities:

Visual Merchandising (In-Store):

• Design, develop, and execute visual merchandising displays, including window displays, floor layouts, and product arrangements, to attract in-store customers and enhance the shopping experience.
• Collaborate with the store management team to create seasonal and promotional displays that align with brand guidelines.
• Ensure that all product displays are maintained and updated regularly to reflect new arrivals, promotions, or product highlights.
• Analyze store layout and customer traffic patterns to optimize product placement and maximize sales opportunities.
• Coordinate with the marketing team to align store visuals with promotional events, launches, and campaigns.

Virtual Merchandising (Digital/E-Commerce):

• Curate and manage online product pages, collections, and promotional banners to optimize the customer’s journey on the e-commerce site.
• Develop and execute a digital merchandising strategy to enhance product presentation, increase engagement, and drive online sales.
• Work with the e-commerce team to ensure seamless online navigation, focusing on product categorization, searchability, and visual consistency.
• Use data and insights from web analytics to adjust product placements and optimize performance, focusing on bestsellers and high-potential items.
• Collaborate with content creators and designers to ensure cohesive visuals across the website, emails, and social media platforms.

Requirements:

• Proven experience in visual merchandising for retail (showroom and/or online).
• Strong aesthetic sense with a keen eye for detail.
• Knowledge of current fashion trends and consumer behavior.
• Proficiency in design tools (e.g., Adobe Creative Suite, Canva) and online merchandising platforms (e.g., Shopify, Magento).
• Excellent organizational and time management skills.
• Ability to analyze sales and performance data to make informed decisions.
• Strong communication and teamwork abilities.

What We Offer:

• A dynamic and creative work environment.
• Opportunities to work across physical and digital platforms.
• Employee Discounts
• Growth opportunities within the company

This role is ideal for a candidate who is comfortable blending creativity with data-driven decision-making to drive cohesive brand experiences across both physical and virtual retail spaces.