Title: SEO Specialist
Job Type: Part-Time, Remote
Timings: 08:00 PM - 12 AM (Pakistan Standard Time), Night shift
Position Overview:
We are looking for an SEO expert to lead our efforts in optimizing our digital presence and driving organic growth across all online channels. The ideal candidate must possess an in-depth understanding of search engine algorithms, keyword research, on-page and off-page optimization, and technical SEO. Moreover, they should have a proven track record of successfully executing SEO strategies across different industries.
Key Responsibilities:
- Develop and execute data-driven SEO strategies to boost organic traffic and engagement.
- Conduct thorough keyword research to identify and target relevant search terms.
- Implement technical SEO strategies to optimize site performance.
- Evaluate user behavior to identify trends and patterns.
- Implement off-page optimization strategies (such as building high-quality backlinks and social media marketing) to ensure brand authority and relevance.
- Conduct competitor analysis to identify ways of improving the company’s position in the market.
- Utilize relevant tools and platforms (e.g. Google Analytics, Ahrefs, Moz, Semrush) for monitoring and analysis.
- Conduct comprehensive technical and on-page audits.
- Track key metrics and provide regular reports on the effectiveness of SEO initiatives.
- Stay up-to-date with current SEO trends and industry developments to modify and refine strategies accordingly.
Requirements:
- Proven experience of 3-5 years as an SEO professional.
- Bachelor’s in Marketing or a relevant discipline.
- Industry-recognized SEO certifications (like from Google, HubSpot, Semrush etc.).
- Proficiency in tools and platforms like Google Keyword Planner, Google Search Console, Google Analytics, Ahrefs, Moz, Semrush etc.
- Solid grasp of semantic HTML and JavaScript.
- Experience with e-commerce web content management systems like Shopify.
- Deep understanding of SEO best practices and digital marketing trends.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills to collaborate with cross-functional teams.
- Ability to manage multiple projects simultaneously.