Location:
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Job Summary:
The Programmatic Display Marketing Manager will lead the strategy, execution, and optimization of programmatic and display campaigns across multiple digital channels. The Programmatic/Display Marketing Manager involves hands-on management of campaigns through DSPs, audience targeting, and performance analysis. The Programmatic/Display Marketing Manager will collaborate with cross-functional teams to develop data-driven strategies, deliver insights, and drive results. Additionally, The Programmatic/Display Marketing Manager will manage vendor relationships, negotiate media buys, and mentor junior team members. The Programmatic/Display Marketing Manager’s work will directly impact brand’s success by delivering high-performance campaigns that align with the business goals.
Responsibilities:
Key Accountabilities:
- Lead strategy, execution, and optimization of programmatic and display campaigns across multiple digital channels, including display, mobile, video, CTV, OTT, and audio.
- Oversee campaign activation and management through DSPs, ensuring campaigns are executed flawlessly and aligned with the goals.
- Source, negotiate, and secure media inventory with key partners, ensuring premium placements for campaigns.
- Leverage data to optimize targeting and audience segmentation, driving higher campaign performance and efficiency.
- Monitor key performance indicators (KPIs) and use reporting tools to track, analyze, and optimize campaign results in real time.
- Provide actionable insights and data-driven recommendations to the management and internal teams, delivering clear performance updates and strategic directions.
- Collaborate with cross-functional teams (analytics, creative, strategy) to integrate insights and refine campaign tactics.
- Continuously identify opportunities to enhance campaign performance and efficiency through testing and optimization.
- Mentor and support junior team members, fostering growth and knowledge sharing within the team.
- Stay current on industry trends, emerging technologies, and new programmatic platforms to drive innovation and keep campaigns competitive.
- Build and maintain strong relationships with key media vendors, partners, and data providers to enhance campaign performance.
- Ensure all campaigns are set up and managed with attention to detail, maintaining accuracy and delivering on objectives.
Education and Experience:
- 4-6 years of hands-on experience in programmatic advertising with a proven track record in managing display, mobile, video, CTV, and audio campaigns across DSPs. Experience with multiple demand-side platforms (DSPs) is required.
- Experience in developing and executing programmatic strategies that align with brand’s objectives, drive performance, and deliver clear results.
- Advanced skills in data analysis, campaign performance tracking, and optimization techniques. Ability to interpret complex data sets and translate insights into actionable recommendations.
- Familiarity with digital marketing principles across multiple channels, including display, video, OTT, and more. Strong knowledge of audience segmentation, targeting, and creative best practices.
- Proficiency in programmatic platforms, including but not limited to Google Display Network (GDN), The Trade Desk, DV360, and other DSPs. Familiarity with ad tech tools such as ad servers, verification tools, and trafficking systems.
- The ability to clearly articulate insights, performance reports, and strategic recommendations.
- Comfortable working cross-functionally with creative, strategy, analytics, and account teams to execute and optimize campaigns. Able to lead and mentor a team of specialists to achieve collective success.
- A keen eye for detail, particularly in campaign setup, monitoring, and performance tracking to ensure everything is executed with precision.