Summary:
As a Product Marketing Manager in a company within our network, you will be responsible for driving the success of a product or product line. This position involves developing and executing marketing strategies to maximize product awareness, drive demand, and achieve business objectives. The Product Marketing Manager collaborates with cross-functional teams to understand market needs, position the product effectively, and create compelling messaging to drive customer engagement.
Key Responsibilities
- Develop and execute product marketing strategies for awareness and growth
- Conduct market research, collaborate with product teams, define value propositions
- Execute go-to-market plans, create marketing collateral, and monitor product performance for continuous improvement
Qualifications
- Bachelor's degree in marketing, business, or a related field. MBA is a plus.
- Proven experience in product marketing or a related marketing role, preferably in a technology or B2B environment.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.
- Excellent written and verbal communication skills, including the ability to develop compelling product messaging and content.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
- Understanding of product management principles and the product development lifecycle.
- Familiarity with marketing research techniques and tools to gather customer insights.
- Collaborative mindset with the ability to work effectively in cross-functional teams.
- Experience in launching new products and managing product lifecycle marketing.
- Strong presentation and interpersonal skills.