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Summary:
We are looking for a highly motivated and skilled Marketing Specialist with expertise in content writing, SEO strategies, and executing lead generation campaigns. The ideal candidate will have a passion for creating engaging content, optimizing it for search engines, and converting leads into customers through strategic marketing initiatives.
Key Responsibilities
- Develop and implement comprehensive content marketing strategies to attract and engage our target audience.
- Create high-quality, compelling content for various channels including website, blog posts, social media, email campaigns, and more.
- Conduct keyword research and optimize content for search engines to improve organic visibility and drive traffic.
- Manage and execute lead generation campaigns across multiple platforms to capture and nurture leads throughout the sales funnel.
- Analyze campaign performance metrics and make data-driven recommendations to optimize marketing efforts and maximize ROI.
- Collaborate with cross-functional teams including Sales, Product, and Design to ensure alignment of marketing initiatives with overall business objectives.
- Stay updated on industry trends, best practices, and emerging technologies in content marketing, SEO, and lead generation.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- 2+ years of in content writing, SEO, and executing lead generation campaigns.
- Strong understanding of SEO principles and best practices.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in using SEO tools such as Google Analytics, SEMrush, Moz, etc.
- Ability to work independently and manage multiple projects simultaneously.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinker with a passion for storytelling and driving results through innovative marketing strategies.