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Job Title: Performance Marketing Manager - Programmatic Advertising
Location: Hong Kong, China
About Us:
KuCoin is a global cryptocurrency exchange for numerous digital assets and cryptocurrencies. Launched in September 2017, KuCoin has grown into one of the most popular crypto exchanges, with over 30 million registered users across 207 countries and regions. We are seeking a talented Performance Marketing Manager to join our marketing team to drive user acquisition, retention, and revenue growth through strategic management and optimization of programmatic advertising channels.
Job Summary:
The Performance Marketing Manager will develop, implement, and optimize programmatic advertising campaigns to maximize user acquisition, retention, and revenue growth. This role requires a strategic thinker with a deep understanding of programmatic advertising, strong analytical skills, and a proven track record of managing successful performance marketing campaigns.
Key Responsibilities:
Develop and execute performance marketing strategies focused on programmatic advertising to drive user acquisition, engagement, and retention.
Manage and optimize programmatic advertising channels to achieve business objectives and maximize ROI.
Analyze and interpret data from programmatic advertising campaigns to identify trends, insights, and opportunities for optimization.
Monitor and report on the performance of programmatic campaigns, providing actionable insights to the marketing team.
Collaborate with the marketing team to create and implement A/B tests to optimize ad creative, targeting, and bidding strategies.
Stay up-to-date with industry trends and best practices in programmatic advertising and performance marketing.
Create and maintain dashboards and reports to track key performance indicators (KPIs) and communicate findings to stakeholders.
Work closely with cross-functional teams, including product, sales, and finance, to align marketing efforts with business objectives.
Manage relationships with external partners and vendors to maximize the effectiveness of programmatic advertising initiatives.
Qualifications:
Bachelor’s degree in Marketing, Business, Data Science, or a related field.
5+ years of experience in performance marketing or digital marketing, with a focus on programmatic advertising.
Proven track record of managing and optimizing 3+ programmatic advertising platforms.
Proficiency in data analysis tools such as Appsflyer, Google Analytics, and third-party data platforms.
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
Excellent communication skills with the ability to present data-driven insights to non-technical stakeholders.
Strong attention to detail and organizational skills.
Ability to work independently and as part of a team in a fast-paced, dynamic environment.
Familiarity with Demand-Side Platforms (DSP) and Supply-Side Platforms (SSP).
Preferred Qualifications:
Experience in the fintech or cryptocurrency industry.
Advanced degree in a related field.
Certification in Google Analytics, Google Ads, or other relevant platforms.
Experience in managing large marketing budgets and optimizing for high ROI.
職位名稱：
效果廣告投放經理- 程序化廣告
工作地點： 中國香港
關於我們：
KuCoin 是一家全球加密貨幣交易所，提供眾多數字資產和加密貨幣交易。自2017年9月上線以來，KuCoin 已成為最受歡迎的加密貨幣交易所之一，擁有來自全球207個國家和地區的超過3000萬註冊用戶。我們正在尋找一位才華橫溢的績效行銷經理加入我們的營銷團隊，通過管理和優化程序化廣告渠道，推動用戶獲取、留存和收入增長。
職位概要：
效果廣告投放經理將負責管理、實施和優化程序化廣告活動，以最大化用戶獲取、留存和收入增長。該職位需要一位具有戰略思維的專業人士，對程序化廣告有深入理解，擁有強大的分析技能，以及成功管理績效行銷活動的經驗。
主要職責：
開發和執行專注於程序化廣告的效果營銷策略，以推動用戶獲取、參與和留存。
管理和優化程序化廣告渠道，以實現業務目標並最大化投資回報率（ROI）。
分析和解讀程序化廣告活動的數據，識別趨勢、洞察和優化機會。
監控和報告程序化活動的表現，為營銷團隊提供可操作的洞察。
與營銷團隊合作，創建和實施 A/B 測試，以優化廣告創意、定位和出價策略。
緊跟程序化廣告和績效行銷的行業趨勢和最佳實踐。
創建和維護儀表板和報告，跟蹤關鍵績效指標（KPI），並向利益相關者傳達發現。
與跨職能團隊緊密合作，包括產品、銷售和財務團隊，確保營銷工作與業務目標一致。
管理與外部合作夥伴和供應商的關係，以最大化程序化廣告計劃的效果。
任職資格：
營銷、金融 、數據科學或相關領域的學士或以上學位。
5年以上效果廣告投放經驗，專注於程序化廣告。
有管理和優化至少3個程序化廣告平台的成功經驗。
熟練使用數據分析工具如 Appsflyer、Google Analytics 和第三方數據平台。
強大的分析技能，能夠解釋複雜的數據集並得出可行的洞察。
出色的溝通技巧，能夠向非技術利益相關者展示數據驅動的洞察。
注重細節和組織能力強。
能夠在快節奏、動態的環境中獨立工作和團隊合作。
熟悉需求方平台（DSP）和供應方平台（SSP）。
優先資格：
金融科技或加密貨幣行業的經驗。
相關領域的高級學位。
擁有 Google Analytics、Google Ads 或其他相關平台的認證。
有管理大規模營銷預算並優化高投資回報率的經驗。
This job is closed.