Demand Generation Specialist, LATAM

See yourself at Twilio

Join the team as Twilio’s next Demand Generation Specialist, LATAM.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

This position is needed to drive digital campaigns in LATAM, focused on Spanish speaking countries.

This position is perfect for a strategic planner and stellar executor who has a very good understanding of the region, is experienced in driving digital marketing, integrated campaigns and localization in LATAM. The ideal candidate thrives in a fast paced environment, is a meticulous planner and effective multi-tasker who is willing to roll up your sleeves, and regularly work outside of your comfort zone and one who lives the Twilio Magic.

Responsibilities

In this role, you’ll:

• Create, execute and support a multi-channel advertising strategy that drives towards achieving team goals.
• Collaborate with the team to develop and execute campaigns and initiatives across brand, solution, and product lines
• Plan, launch and optimize paid social and display campaigns across Google, Facebook, LinkedIn and more to drive efficiency, engagement and scale.
• Identify new activation opportunities including digital sponsorships, content syndication and more to expand reach and impact.
• Plan and run webinars supporting your campaigns in collaboration with the regional team. 
• Monitor competitive actions and emerging technologies to provide updates and recommendations to the team

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor’s degree or equivalent experience.
• Excellent communication skills in English and Spanish, Portuguese is a plus.
• You are well-versed in developing and managing measurable digital activation programs, search engine marketing (SEM), performance marketing and driving content-based integrated campaigns.
• 2-3+ years successful B2B experience running multi-channel and multi-audience campaigns across LATAM. Including list segmentation, campaign design, execution and reporting. 
• A self-starter with exceptional project management and organizational skills with an ability to prioritize independently, and delegate tasks when appropriate
• This is a fantastic opportunity for an individual who is goal-oriented, a hands-on problem solver and creative self-starter that thrives in a very fast paced environment to want to develop campaigns and programs that deliver impact and ROI.
• The qualified candidate will be able to demonstrate a successful history of building, executing, and optimizing demand generation and lead nurturing campaigns with programs that reach and convert new prospects into qualified leads.
• A thorough understanding digital marketing channels including social media, content syndication, influencers, email, web conversion tools, account based marketing (ABM), and how these work together.
• Have a "test & learn" mindset with the mentality to continually assess KPIs to monitor business performance.

Desired:

• First-hand, in-depth experience with marketing automation tools (Marketo) and digital ad platforms.
• Experience managing creative and paid media agencies in a SaaS or high-tech environment.

Location

This role will be remote, and based in Colombia. 

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.