Brand Strategist

Spowse, our client, is revolutionizing the dating scene for African communities. As a remote-first company, Spowse is dedicated to celebrating Black love and cultivating authentic connections. Spowse's mission is to design a dating experience that's not only enjoyable and secure but also grounded in shared values.

At its core, Spowse is developing a digital haven where Africans can discover genuine connections that resonate with their cultural roots and diverse experiences. They recognize the distinct preferences of Africans in search of meaningful relationships that honor their heritage. That's why Spowse places inclusivity and respect at the forefront, creating an environment where finding a lasting love that feels like home is both effortless and safe.

Spowse is now seeking individuals who share their values and passion to join the team, furthering its mission to bring African hearts together in a celebration of love and culture.

Role Overview

As a Brand Strategist, you'll play a crucial role in shaping the identity of our innovative tech dating platform before it takes center stage. You'll work closely with the marketing team to understand the target audience, craft a compelling brand narrative, and develop pre-launch communication strategies.

Responsibilities

Market Research & Competitive Analysis:

• Assist with conducting market research to understand the dating app landscape, user demographics, and psychographics of your target audience.

• Analyze competitor apps to identify their brand positioning, messaging, and visual identity.

• Compile competitive analysis reports highlighting key insights and potential differentiators for your brand.

Brand Development & Messaging:

• Work with the brand strategist to develop the brand identity, including the brand name, tagline, and core brand values.

• Craft compelling brand messaging that resonates with the target audience and effectively communicates the platform's unique value proposition.

• Develop brand voice and tone guidelines to ensure consistent messaging across all marketing materials.

Pre-Launch Marketing & Brand Awareness:

• Research and identify creative and cost-effective ways to build brand awareness pre-launch (e.g., social media marketing campaigns, influencer outreach).

• Assist with developing content (e.g., blog posts, social media content) that aligns with the brand message and generates interest among the target audience.

• Monitor and analyze the performance of pre-launch marketing efforts and provide insights for optimization.

Additional Tasks:

• Conduct research and stay updated on current dating app trends and marketing strategies.

• Assist with creating presentations to communicate brand strategy to internal stakeholders.

• Participate in brainstorming sessions and contribute creative ideas for brand development.

• 2-3 years of experience in brand strategy, preferably in tech or digital products

• Proven track record of developing successful brand strategies from concept to launch

• Strong understanding of the dating app landscape and digital consumer behavior

• Excellent analytical skills with the ability to translate data into actionable insights

• Creative thinking with a knack for developing unique brand positioning

• Superior written and verbal communication skills

• Experience in creating compelling brand presentations and storytelling

• Proficiency in brand strategy tools and methodologies

• Familiarity with design principles and their application in branding

• Knowledge of digital marketing channels and best practices

• Experience working in fast-paced, pre-launch environments

• Bachelor's degree in Marketing, Communications, Business, or related field

• Proficiency in tools such as Google Analytics, social media analytics platforms, and market research tools

Desired Qualifications:

• Experience in the dating app or social networking industry

• Knowledge of UX/UI principles and how they relate to branding

• Familiarity with agile methodologies

• Experience in startup environments

Salary: NGN 350,000