SEO Specialist (Shopify account)

Key Responsibilities:

Develop and execute SEO strategies tailored to Shopify and other e-commerce platforms (e.g., WooCommerce, BigCommerce, Magento) Conduct keyword research, competitor analysis, and content gap audits to inform product page optimization and blog content Optimize on-page elements (titles, meta descriptions, schema markup, internal linking) for product listings, collections, and landing pages Collaborate with content, design, and dev teams to implement SEO best practices across site architecture and UX Monitor and report on SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Shopify analytics Identify and resolve technical SEO issues (crawl errors, site speed, mobile usability, indexation) Stay current with algorithm updates and e-commerce SEO trends to maintain competitive edge

Requirements:

2+ years of hands-on SEO experience, with a strong portfolio of e-commerce results Deep familiarity with Shopify SEO (liquid templating knowledge is a plus) Experience with other platforms like Amazon Seller Central, WooCommerce, or BigCommerce is a strong advantage

• Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, etc.
• Strong analytical skills and ability to translate data into actionable insights
• Basic HTML/CSS understanding; experience working with developers is a plus
• Excellent written and verbal communication skills

Preferred:

Experience with international SEO or multilingual stores Familiarity with CRO, paid search, or email marketing is a bonus Knowledge of schema markup and structured data for e-commerce