Senior SEO Specialist

About Us SponsoredLinX (part of Disrupt Digital) is a leading digital marketing agency helping Australian and New Zealand businesses grow online through performance-driven Google Ads, SEO, and digital strategy. With nearly two decades of experience, we’re expanding our high-performing SEO team by adding a Senior SEO Specialist who brings deep technical expertise, strong communication skills, and forward-thinking innovation. Role Overview The Senior SEO Specialist will lead end-to-end SEO strategy across a portfolio of diverse small-to-medium business clients. This role requires advanced SEO knowledge, cross-platform experience (WordPress, Shopify, Webflow, Wix, Squarespace, etc.), and the ability to leverage AI tools for efficiencies, optimisation, and insights. You will own strategy, implementation, analysis, mentoring, and innovation — while also participating in client-facing meetings and actively contributing feedback to strengthen internal workflow processes. Key Responsibilities Strategy & Execution Develop and implement advanced SEO strategies tailored to each client’s goals. Perform full technical SEO audits covering crawlability, indexing, Core Web Vitals, site speed, and structured data. Conduct in-depth keyword research, competitor analysis, and topic cluster building. Execute on-page and off-page optimisation aligned with current Google best practices.

AI & Innovation Use AI tools for keyword clustering, content briefs, meta optimisation, and predictive performance insights. Apply automation to reporting, research, and analysis to improve efficiency. Stay ahead of SEO developments in AI and SGE (Search Generative Experience) and integrate changes into client strategy.

Cross-Platform Optimisation Optimise websites across major CMS platforms — WordPress, Shopify, Webflow, Wix, Squarespace, and custom builds. Work with designers, developers, and content teams to ensure SEO best practices are embedded into new builds and updates.

Performance Tracking & Reporting Build and manage dashboards in GA4, GSC, Looker Studio, SEMrush, and Ahrefs. Report monthly on organic performance, insights, wins, and strategic opportunities. Translate complex data into simple, actionable recommendations for clients.

Client Communication & Collaboration Participate in client-facing meetings to explain strategy, performance, growth initiatives, and next steps. This role is heavily client-facing, with about 60% of time spent communicating directly with clients through meetings, reporting, and strategic guidance. Communicate clearly, professionally, and confidently with clients and internal teams. Build strong relationships through transparency, education, and proactive guidance.

Leadership & Process Improvement Mentor junior SEO specialists to improve knowledge, accuracy, and performance. Provide feedback and add value to internal processes, reporting structures, templates, and SEO systems. Identify gaps in current workflows and collaborate with leadership to refine and improve them.

Required Skills & Experience Minimum 5+ years of SEO experience Proven experience delivering measurable SEO results across multiple industries. Strong technical SEO abilities (HTML, CSS, JavaScript rendering, schema, canonicalisation). Deep understanding of E-E-A-T, algorithm updates, and ranking factors. Advanced experience with GA4, GSC, Ahrefs, SEMrush, Screaming Frog, Looker Studio. Experience with multiple CMS platforms (WordPress, Shopify, Webflow, Wix, Squarespace, Magento) is a strong plus — but proficiency in at least 1–2 major platforms is required/preferred. Familiarity with AI SEO tools (ChatGPT, Surfer, Jasper, Clearscope, etc.). Excellent communication and presentation skills, with confidence in client-facing settings. Highly organised, analytical, and adaptable.

Desirable Experience working in a large-scale marketing agency, particularly one servicing small businesses at volume. Familiarity with local SEO and multi-location optimization. Experience with CRO, content marketing, and link-building frameworks. Knowledge of website migration and complex site architecture projects. Basic coding or front-end development understanding.

What We Offer Competitive salary based on experience + performance bonuses. Professional development, training, and career progression opportunities. Access to advanced SEO, analytics, and AI tools. Hybrid work flexibility with autonomy and trust. A supportive, growth-focused, and collaborative team environment.