Senior Product Adoption Strategist (Shopping)

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com. Location: NYC We’re assembling a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers. The Product Adoption team’s mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. We are looking for our next team member who can help us to innovate and scale across our major adoption programs. In this role, you will be responsible for scaling Shopping product adoption across Large Customer Sales and Mid-Market advertisers worldwide. You will partner with Sales to pitch, onboard, activate, and grow advertisers on our Shopping product solutions and activate high-priority business opportunities. building global ads product adoption programs for advertisers and agencies. Your close partners will also include Product, PMM, Strategy & Ops, Enablement, and Marketing Science. You will drive the activation of our Shopping ads products to meet our customers' performance goals. You will work directly with account teams and advertisers to pitch, onboard, and activate across our Shopping solutions. Additionally, you will advocate for advertiser Shopping product needs, opportunities, and gaps within Reddit’s R&D organization. Why Join Reddit’s Product Adoption Team? Innovative Environment: Be part of a newly reimagined team at one of the most dynamic platforms worldwide, contributing to groundbreaking strategies that drive growth. Career Advancement: Significant opportunities for career development and mobility as you help shape the future of product adoption at Reddit. Collaborative Culture: Join a group of thoughtful, smart, and adaptable individuals who value collaboration and support each other's growth.

Responsibilities:

• Drive Growth: Lead efforts to scale the adoption of Reddit’s Shopping ads products, increasing advertiser engagement and revenue.
• Develop Channel Strategies: Create and implement sales strategies tailored to Shopping ads programs in support of Large Customer Sales (LCS) and Mid-Market advertisers and sales teams worldwide.
• Engage Clients: Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.

Enable Sales: Customize enablement for sales by channel and ensure that teams have the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's Shopping ad products.

• Leverage Partners: Work with 3P partners to accelerate Shopping ads growth.
• Foster Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
• Measure results: Partner with Sales and Strategy & Operations leadership to track progress to goal and identify steps that can be taken to accelerate outcomes.

Basic Qualifications:

5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries

• Industry Experience: A strong background in product adoption, growth, or sales strategy within the digital advertising industry.
• Cross-Functional Collaboration: Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
• Proficient in Google Suite and Salesforce.
• Passion for understanding client needs and delivering solutions that drive their success.

Preferred Qualifications:

Direct Shopping product and/or eCommerce experience

• Analytical Skills: Solid familiarity with data analysis techniques and tools such as Mode, Tableau, and Salesforce to track key metrics and outcomes.
• Project Management: Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
• Communication Skills: Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs 401k Match Family Planning Support Gender-Affirming Care Mental Health & Coaching Benefits Flexible Vacation & Reddit Global Days off Generous paid Parental Leave Paid Volunteer time off

Pay Transparency:

• This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:

$126,000—$176,400 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.