Revenue Growth Manager

Vital Farms – Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time! At Vital Farms, we’re proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We’re committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it.

Your Role:

The Revenue Growth Manager is responsible for driving the analytical foundation and operational excellence behind Vital Farms’ Revenue Growth Management strategy. As a key cross-functional partner, this role supports pricing execution, promotional ROI analysis, and mix optimization while helping to build scalable tools, processes, and insights that empower our commercial teams. This position is ideal for someone who thrives at the intersection of analytics, business strategy, and collaboration — and wants to help shape the future of how we grow revenue at Vital Farms.

What You'll Do:

Pricing & Merchandising Execution

• Support the Director in managing the pricing process across channels, ensuring data accuracy, timely updates, and alignment with MAPS (Merchandising, Assortment, Pricing & Shelving) guidance.
• Perform pricing analyses, elasticity assessments, competitive reviews, and margin modeling to inform recommendations.
• Monitor adherence to pricing and promotional guidelines, identifying risks and exceptions
• Promotional Effectiveness & ROI
• Build and maintain ROI models, dashboards, and KPIs in partnership with Sales and FP&A.
• Evaluate promotional performance and identify actionable insights to strengthen future promotional strategies.
• Support test-and-learn pilots, including new promotional mechanics or pack/price strategies
• Mix, Architecture & Innovation Support
• Analyze current mix performance and partner on future Price Pack Architecture exploration as we expand categories and channels.

Model pack size, pricing, and merchandising scenarios to guide commercial decision-making. Cross-Functional Partnership & Process Management Collaborate with the IBP team to ensure pricing and promo inputs are accurately reflected in the demand plan and work through gaps where needed. Support the Director in developing scalable RGM processes, documentation, and playbooks for the organization. Coordinate with consultants or vendors as needed to support RGM capability building. Data Management & Technology Enablement Leverage SPINS/Nielsen/IRI data and internal systems to maintain robust, accurate, and actionable RGM datasets. Recommend enhancements to tools, reporting structures, and technology solutions that advance our revenue growth capabilities. Business Storytelling Translate data into compelling, easy-to-digest narratives and selling materials that help cross-functional partners understand recommendations and drivers of performance.

What You Bring to the Table:

• Bachelor’s degree in Finance, Business, Economics, Analytics, or related field.

5+ years of experience in CPG pricing, trade, FP&A, category management, commercial finance, or revenue growth management.

• Strong analytical mindset with demonstrated ability to build pricing models, evaluate promotion ROI, and distill insights from large datasets.
• Experience with SPINS/Nielsen/IRI or similar data sources.
• Advanced Excel skills (modeling, scenario analysis, dashboards).
• Strong working knowledge of PowerPoint and ability to develop clean, compelling presentations.
• Proven success collaborating cross-functionally with Sales, Marketing, and/or Finance partners.
• Ability to manage multiple workstreams with strong attention to detail and follow-through.
• Comfort working in an entrepreneurial, fast-paced, and evolving environment.
• Ability to influence without authority and build trusted partnerships.

Highly organized, problem-solving mindset, and resourceful approach to challenges. Ability to travel 15-20% for team and companywide meetings, onboarding trips and other business needs. You’re no hero – You know the power of teamwork and celebrate the work of others before your own. You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of. You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day. You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table. You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations. We recognize that talent comes in many forms. Even if you don’t meet every requirement, we encourage you to apply. You may have strengths we haven’t yet considered!

What We Bring to the Table:

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
• Free eggs and butter (yes, really!), along with friends and family discounts.
• Fun team SWAG that will make you the talk of the town.
• Professional development opportunities and an amazing team dedicated to your growth.

At Vital Farms, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to, skill level, experience, education, training, market demands, and business needs. A reasonable estimate of the current starting annual base salary for this position is $100,000 - $115,000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth.

Who We Are:

Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food. Commitment to Equal Opportunity To fulfill Vital Farms mission of bringing ethically produced food to the table, we’re committed to building teams that reflect diverse perspectives and lived experiences. We believe that when all crew members feel valued and respected, they bring their best ideas forward - fueling innovation, belonging, and shared success. We strive to create a welcoming environment rooted in equal opportunity and encourage individuals from all backgrounds and experiences to apply. To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law. Ready to Join Us? Together, we’re cultivating an environment where every Crew member can thrive, grow, and know they’re part of something bigger - improving lives through ethical food. If this role sounds like the right fit for you, we’d love to hear from you! Even if you don’t meet every qualification, we encourage you to apply - you might be exactly what we need!

Next Steps:

Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter! In order to fulfill Vital Farms mission to “bring ethically produced food to the table,” we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities. To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law.

Notification to Agencies:

**Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly.

California Applicants:

Please see our California Employment Candidate Privacy Statement for more information about how we collect, use, retain, and disclose personal information as part of our recruitment and hiring process.