Marketing Manager – Senior

Overview:

• We are looking for a hands-on Senior Marketing Manager / Brand Generalist, ready to take full ownership of our product’s marketing direction and execution.
• This role combines brand strategy, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy and impact.

Purpose of the role:

• You’ll build and grow the product’s brand, shape its public presence, and be the driving force behind all marketing initiatives.

About Product:

Affilka – Affiliate Management Platform

• A software platform to manage, track, and analyse affiliate performance.

Learn More

Key responsibilities:

Brand & Strategy Develop and evolve the product’s brand identity (positioning, tone of voice, visual style) Plan and execute the marketing strategy and annual promotion roadmap Build and strengthen brand awareness through strategic activities, campaigns, partnerships, thought leadership Monitor brand reputation, visibility, market perception Content, PR & Communications Create and manage content across the website blog, social media, newsletters, product materials Lead PR activities: press releases, public announcements, media commentary Maintain media relations and secure consistent, positive coverage Engage with industry communities and forums: participate in relevant discussions, answer mentions, maintain presence List and maintain the brand on directories, review platforms, ratings, and industry listings Campaigns & Creative Plan and execute digital and social marketing campaigns (email, social, paid/organic) Develop messaging, visuals, and creative concepts. Own and coordinate production of marketing assets: banners, landing pages, promo materials Drive initiatives that strengthen brand visibility (podcasts, interviews, thought leadership, collaborations, sponsorships, awards) Partnerships, Events & Negotiations Manage relationships with media partners, affiliate partners, conference organizers, event vendors, and stand builders Negotiate sponsorship packages and secure award nominations Plan and execute participation in conferences and industry events Analytics & Performance Track and analyze campaign performance metrics, brand awareness and reputation metrics Research competitors, industry trends, best practices in the iGaming space Budget & Operations Own and manage the marketing budget across activities and channels Source, brief, and coordinate freelancers and external agencies Collaborate closely with Product, Sales, and Operations teams to ensure alignment and shared objectives

Requirements:

5+ years of experience in marketing, ideally in B2B tech, SaaS or iGaming Advanced Russian and English Proven success in developing and executing marketing strategies Strong copywriting and content creation skills — you enjoy writing Strong project management and multitasking abilities Strong understanding of Digital Marketing tools A proactive, ownership-driven mindset with a focus on problem-solving

Our Benefits:

Full-time remote work opportunities and flexible working hours Private insurance Additional 1 Day Off per calendar year Sports program compensation Comprehensive Mental Health Programme Free online English lessons with a native speaker Generous referral program Training, internal workshops, and participation in international professional conferences and corporate events