Marketing Coordinator, Demand Generation

Who we are:

• Financeit is a point-of-sale financing provider serving some of the largest home improvement and retail organizations in Canada.
• Our platform helps businesses close more sales by offering customers affordable monthly payment options for their next big home improvement, vehicle or retail purchase.
• We are small enough that you can make an impact within the company and large enough to make an impact in the market.

Financeit is a company where collaboration, inclusivity, fairness, and respect aren’t just ideas that get talked about, but are part of who we are. If such a workplace intrigues you, we hope you’ll join us.

About the role:

We’re looking for a proactive, curious, and organized Marketing Coordinator to join our team and help bring our demand generation programs to life. In this role, you’ll support our Senior Marketing Manager, Demand Generation in executing campaigns that attract new partners, activate existing ones, and help our business grow. You’ll get hands-on experience across a variety of marketing channels — from lead generation and email marketing to partner communications and enterprise support. If you’re passionate about seeing marketing efforts translate into measurable results and enjoy working in a fast-moving, collaborative environment, this role is for you.

What you'll do:

• Assist in planning and executing demand generation campaigns to drive new partner leads and marketing qualified leads.
• Support campaign execution across email, digital, social, and events.
• Coordinate with internal stakeholders to ensure leads are properly followed up and nurtured through the funnel.
• Supporting end-to-end marketing execution by coordinating timelines, deliverables, and approvals across teams.
• Building and maintaining project plans, calendars, and campaign trackers to keep everyone aligned and campaigns on track.
• Assisting with campaign brief development, timelines, approvals, and the occasional “Where’s that file again?”.
• Helping track KPIs, compiling results, and supporting reporting processes to show campaign impact.
• Assisting with always-on nurturing programs.

1–3 years of experience in marketing coordination, demand generation, or campaign execution in a B2B environment.

• Post-secondary education in marketing, communications, or a related field.

Strong organizational skills with the ability to manage multiple projects simultaneously. Experience using marketing automation and CRM platforms, specifically Salesforce, Pardot. Excellent written and verbal communication skills. Proactive, detail-oriented, and eager to learn in a fast-paced environment.

Winner of Canada’s Most Admired Corporate Cultures, twice. We offer more than just the basics, take advantage of:

• An award-winning culture with a collaborative & inclusive team.

Competitive pay and performance-based bonus:

• Committed to flexible work arrangements, offering hybrid workplace options.
• Comprehensive medical, dental and vision coverage + Lifestyle Account.
• RRSP Matching and Parental Leave Top UP Program.
• In office massage, meditation & workout sessions.
• Virtual events such as Lunch & Learns, company parties, fun team activities and charity initiatives.
• Career learning and development programs.