Market Lead - (ED)

Market Lead Job Type: FT Location: Remote, Based in Ventura, CA Start Date: ASAP

Role Overview The Market Lead is the commercial face of the brand in the market. A recognized leader in execution and interaction with customers by embodying our partner’s commercial excellence principles and luxury behaviors. The Market Lead is a dedicated, passionate brand champion, embodying the essence of the brand, with the goal to help make the partner’s portfolio a leader in the ultra-premium sector. The Market Lead will spearhead building brand awareness and relevancy in the market through their trade and consumer engagement. Accountable for market execution of brand education platforms, brand sponsored events, building trade relationships, developing a network of influencers, as well as partnerships with local area luxury lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.

Key Responsibilities:

The Market lead is the commercial face of the brand and responsible for the delivery of both the commercial and brand objectives for their market, and the execution of our brands’ activation plans in top accounts.

Commercial The Market Lead will spend approximately 10% managing our distributor partners and 90% with Key accounts. The Market lead should spend most of the time in the field, managing the call cycle and maintaining an updated account visit calendar, with focus on key accounts in the account segmentation mapping. The market lead covers all target accounts within the market establishing solid commercial relationships and representing the brand. Work as partner to local commercial teams to assist in the development of target accounts for on/off premise while ensuring smart distribution in key target accounts. Align focus with local program calendars and/or distributor network focus periods to optimize investment and time management. Drive brand visibility and traction in the on/off premise, assist in closing distribution gaps in ecommerce retail customers where permitted. Optimize E-commerce brand focus programs and account distribution where appropriate. Work collaboratively with local Edrington Area Manager to actively engage distributor contacts. Capture and report all trade and consumer interactions and activations in Go Spot Check. Analyze effectiveness of activities through reporting and impact capabilities. Attend distributor General Sales Meetings and team meetings where possible. Communicate market activity and conditions regarding trends, competitive activity, etc. Conduct distributor sales rep account visits as needed.

Brand Be the brand owner. Act as an in-market local face of the brand to the trade, key collector accounts, and local consumers. Work with the local commercial Area Manager and Brand Marketing to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market. Scout and develop target accounts based on HNW neighborhood data, premium/luxury accounts for retail and on-premise channels. Accelerate the growth of our portfolio through excellence in delivering exceptional visibility, distribution, and display where permitted and within brand guidelines. Enable negotiation Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain, and partner with collector accounts and local influencers. Build influencer networks to include collectors and professional groups and connect these to the Brand Specialists / Ambassador for them to build relationships with the brand. Budgeting & Reporting Responsible for the management and best use of annual personal travel and entertainment budget and effective use of A&P funds for activations. Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, point of sale audits, etc. Use Go Spot Check (GSC) to document in market execution, notes, photos, etc. as needed to fulfil KPI’s.

Qualifications Experience with premium/luxury brand building and/or commercial capabilities Passion for ultra-premium spirits (Rum, Scotch, Bourbon, Tequila) Motivated self-starter, articulate, charismatic, polished, and professional Exceptional organizational & event production/management skills Adept at networking, selling, and interacting with diverse groups of people Strong written, verbal, and public speaking skills Use of social media (Facebook, Instagram) & technology Ability to work independently, manage a personal schedule, think creatively Role requires evening and weekend coverage – it is a full-time role with non-standard hours Must reside in/near Ventura, CA Valid driver’s license Comfortable with lifting up to 40 lbs. Eligible to work in the US Must be at least 21 years of age

Why Choose Us At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy. When you join the Pronghorn network, you’re stepping into a community of leaders, creators, and doers committed to excellence and equity. Here, your voice matters. Your ideas move. And your work shows up in real ways across companies, communities, and culture. We move fast. We lead boldly. And we invest in our people every step of the way. Salary $90,000-$100,000/yr, depending on experience + annual bonus Work Authorization Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future. Equal Opportunity Employer Statement Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.