LinkedIn Ads Specialist

Job Title: LinkedIn Ads Specialist Position Type: Full-Time – Remote Working Hours: EST Time Zone About the Role Pavago is hiring for one of its clients and is seeking a highly skilled LinkedIn Ads Specialist to join the marketing team. This role is ideal for a data-driven digital marketer who understands B2B buyer journeys, funnel development, and performance optimization. You will be responsible for managing LinkedIn ad campaigns end-to-end, strengthening funnels, and driving measurable growth. Responsibilities LinkedIn Ads Management Plan, execute, and optimize LinkedIn advertising campaigns to maximize engagement and conversions. Conduct audience research and segmentation to ensure accurate and effective targeting. Manage campaign budgets, pacing, and bid strategies. Funnel Development & Strategy Build high-performing sales funnels designed for B2B buyer journeys. Collaborate with sales teams to align ad strategy with lead conversion processes. Strengthen lead generation flows and improve ROI. Performance Analysis & Optimization Track KPIs, build reports, and use insights to optimize campaign performance. Conduct A/B testing on creatives, copy, audiences, and landing pages. Refine targeting and messaging based on data. Cross-Functional Collaboration Work with designers, content creators, and sales teams to develop effective ad creatives. Guide creative direction based on performance data. Industry & Platform Expertise Stay up to date on LinkedIn Ads platform updates, digital marketing trends, and best practices. Recommend new ideas and strategies to remain competitive. What Makes You a Perfect Fit Strategic thinker with the ability to design impactful LinkedIn advertising strategies. Strong background in lead generation and funnel optimization. Data-driven mindset with experience in testing and analytics. Creative and persuasive approach to crafting ad copy and messaging. Proactive and adaptable to evolving trends and platform changes. Required Experience & Skills 3+ years managing LinkedIn Ads campaigns (preferably B2B) Strong understanding of marketing principles, funnels, and buyer journey mapping Analytical skills with proven experience improving campaign performance Proficiency with LinkedIn Campaign Manager, Google Analytics, and CRM tools Strong communication and collaboration skills Bachelor’s degree in Marketing, Business, Communications, or related field (preferred) Ideal Experience & Skills Experience with account-based marketing (ABM) Background in SaaS or B2B service companies Ability to handle multiple campaigns simultaneously Experience scaling paid acquisition strategies What Does a Typical Day Look Like? You will manage and optimize LinkedIn ad campaigns, analyze performance data, conduct A/B tests, refine targeting, and collaborate with content, sales, and design teams. You will monitor funnel performance, improve conversions, and implement strategic improvements. Key Metrics for Success (KPIs) Cost per Lead (CPL) Conversion Rate Lead Quality / SQLs ROI and cost efficiency Funnel performance metrics Ad engagement and relevance scores Interview Process Initial Phone Call – Brief discussion to assess experience and alignment. Video Interview – Detailed exploration of your LinkedIn Ads strategies and achievements. Final Interview – Meeting with the client to confirm alignment with the role. Background Check – Verification of professional experience.