Head of Operations

Job Title: Head of Operations Job Type: Full-Time Remote Time Zone: PST time zone Overview We are seeking a battle-tested, execution-obsessed Head of Operations to serve as the organizational second-in-command. This role is designed for a high-performance operator who can transform ambition into predictable, repeatable revenue at speed and scale. You will take full command of operations across the business — team performance, supply chain, fulfillment, Amazon and DTC execution, systems, and cross-departmental alignment. This is not a coordinator role, a “process manager,” or a support seat. This is the #2 role in the organization with full ownership of everything outside of vision, brand, and product innovation. The ideal candidate is a high-performance athlete at their core — someone who lives the lifestyle, thrives under pressure, and upholds elite standards in both personal and professional arenas. First 90 Days: Non-Negotiable Deliverables If the following cannot be achieved within 90 days, this role is not a fit.

• Full Team Audit Completed
• Clear “keep / develop / replace” decisions on all current roles
• Low performers removed; A-player replacements identified and/or hired
• Operating System Fully Implemented
• Company-wide operating cadence installed (weekly planning, SOD/EOD reporting, KPIs, sprint cycles)
• SOP library built or refined
• Leadership synchronization and accountability loops running smoothly
• Operational Command Transferred
• CEO fully removed from internal meeting ownership and execution oversight
• All bottlenecks surfaced and eliminated
• Organization Running as a Predictable Machine
• Absolute clarity on roles, deliverables, deadlines, and consequences
• No ambiguity on ownership or execution pathways
• Key Responsibilities
• Build, lead, and continuously elevate a lean, high-output team (current team of ~8, growing quickly)

Own and orchestrate all core operational functions, including:

Supply chain and logistics Manufacturing operations Amazon operations and marketplace performance DTC fulfillment Marketing execution and the creative-to-revenue pipeline Install, refine, and enforce company operating systems (Notion-based OS, SOPs, dashboarding, reporting cadence) Make decisive hiring and firing decisions to maintain an A-player environment Identify and eliminate friction points across all departments with exceptional speed Act as the CEO’s force multiplier — providing pushback, strategic clarity, and execution discipline Drive alignment, remove silos, and ensure the company runs on precision, momentum, and accountability Mandatory Prerequisites (No Exceptions) Current or former competitive athlete — you train seriously, optimize health, and live the lifestyle. Deep personal commitment to performance, health optimization, discipline, and high personal standards. Prior experience running operations for a $20M–$100M e-commerce, DTC, Amazon, or CPG organization (or a division of similar scale). Proven track record leading remote teams of 10–30+ people. Demonstrated ability to remove underperformers quickly and hire A-level replacements. Based in (or working on) a western time zone with a strong, execution-first work ethic. Decisive, calm under pressure, and relentlessly focused on clarity, ownership, and speed. Technical Requirements Experience as a COO, VP of Operations, Director of Operations, or equivalent role within a fast-paced consumer brand

Mastery of:

Amazon Seller Central Shopify Supply-chain logistics and vendor management DTC fulfillment operations Proficiency in key operating tools including Notion, Slack, Loom, G Suite, and KPI dashboard platforms Highly analytical mindset — able to pressure-test plans, diagnose bottlenecks, and build data-driven systems