GTM Advisor, JAPAC

GTM Advisor, JAPAC The GTM Advisor, APAC will serve as a high-impact independent consultant responsible for accelerating Relo Metrics' market penetration and business development within the Japanese sports and entertainment sponsorship landscape. This role is focused on defining and executing a comprehensive market entry strategy, identifying new target segments (agencies, rights holders, and brands), and actively building a qualified new business pipeline to drive immediate revenue growth.

What You'll be Doing Market & Competitor Analysis: Conduct in-depth research on the Japanese sponsorship landscape and rigorously analyze competitor offerings to assess market opportunity and identify untapped target clients (agencies, rights holders, and brands). Strategic GTM Planning: Develop a comprehensive business development strategy tailored to the Japanese market, including defining the optimal Go-to-Market (GTM) plan and penetration strategies for key client segments. Partnership & Awareness Strategy: Identify potential strategic partners to facilitate market entry and expansion, and outline strategies for raising brand awareness of Relo Metrics and its solutions in Japan (Marketing and Communications Plan). New Business Lead Generation: Develop and execute the plan for new business lead generation and sales, focusing specifically on acquiring new logos within the identified target segments. Pipeline Creation & Management: Actively build, manage, and report on a robust, qualified new business pipeline across the Japanese sports and entertainment industry. Client Relationship Development: Develop and nurture relationships with potential clients, strategic partners, and influential figures to support the growth of the sales pipeline and facilitate contract negotiation. Sales & Operations Enablement: Provide project support for new and incoming projects (including existing client upsells) and customize sales collateral and presentations tailored to the Japanese market to ensure a seamless sales-to-operations process. Performance Reporting & Communication: Provide comprehensive weekly progress reports detailing activities, pipeline development, results, and recommendations, maintaining open and transparent communication with Relo Metrics leadership.

Qualifications What You Need to Have Bachelor’s degree or equivalent in Business, Marketing, International Relations, or a related field. 5+ years of demonstrated success in B2B sales, business development, or GTM strategy, with a deep focus on the Japanese market. Extensive existing network within the Japanese sports, media, sponsorship, or agency landscape (e.g., Dentsu, Hakuhodo, rights holders, and major brands). Proven ability to operate independently as a consultant or senior individual contributor, driving measurable revenue growth. What Will Make You Stand Out Direct experience working with SaaS or data/analytics products is highly desirable.