Growth & Content Lead

Overview of the Role The Growth & Content Lead will manage VBP’s lead generation engine using HubSpot, driving high-quality leads through multi-channel campaigns and data-driven strategies. This role includes overseeing the creative team to ensure alignment with lead generation, brand storytelling, and business strategy, while also supporting recruitment and adhering to brand standards.

Main duties include:

• Plan, lead and optimise multi-channel lead generation campaigns (LinkedIn, Meta, SEM, retargeting) and funnel performance.
• Manage digital platforms (paid social, search, display, email, affiliate, etc) and content amplification across these channels.
• Build and refine HubSpot workflows, predictive lead scoring and attribution dashboards.
• Test, measure and optimise campaigns to increase lead quality, conversion rates and ROI.
• Provide dotted line support and mentoring to the Recruitment & Events team for lead generation campaigns and reporting
• Ensure creative outputs align with marketing strategy, digital campaigns and brand guidelines.
• Define campaign themes, hooks and messaging frameworks.
• Leverage AI-enabled personalisation to boost engagement and performance.
• Align digital content with event-led campaigns and business priorities.
• Partner with Sales to refine lead qualification and improve marketing-to-sales handover.

Collaborate with Events & Recruitment Lead to integrate workflows and campaigns across recruitment and activations. Bachelor’s degree in Marketing (or related discipline). 5+ years’ digital marketing experience with proven success in lead generation, scoring and optimisation. Commercial mindset: you understand growth metrics, ROI, funnel metrics, are comfortable with numbers and comfortable driving results. Strong experience with marketing automation / CRM tools (HubSpot a plus) and measurement/reporting of campaigns. Excellent English communication skills (verbal and written) – able to articulate strategy, present insights, and work with stakeholders globally. Hands-on campaign management across LinkedIn, Meta, SEM and retargeting. Experience managing budgets, optimising spend and delivering performance. Comfortable working in a fast-paced environment, with autonomy, able to drive, prioritise and deliver results. Growth mindset: you’re ready to learn and grow into a leadership role. 500K per incident HMO coverage + Dental & Optical benefits 2-week paid Christmas vacation Electricity & Data subsidies 25K Educational Assistance Training and equipment will be provided Fixed Schedule of Mon-Fri from 7 AM to 4 PM Additional details will be discussed during the Job Offer stage