GAIN Experience - Senior Business Development Manager (Government)

Business Unit: GAIN Experience: We create user-centered experiences that drive measurable business impact for public and private sector organisations. Team: Growth Reporting to: Government Services Director Location: London / Bristol - Hybrid

ABOUT:

GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don’t just embrace innovation – we engineer it, transforming information into action, and ideas into breakthroughs.

This is where rebel thinking, smart technology, and data-driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience and Performance. Individually, and together, we work to fuel growth, and deliver measurable impact.

THE ROLE:

At GAIN Experience, we bring together insight, creativity, and technology to deliver user-centred digital transformation across public and private sectors. We work with central and local government, regulators, and non-departmental bodies to create inclusive, accessible, and effective digital experiences that improve services and outcomes for citizens. As Senior Business Development Manager (Government) for the Public Sector, you will lead the identification, pursuit, and conversion of new opportunities across government and the wider public sector domain. Reporting to the Government Services Director, you will be responsible for shaping our bid and tender strategy, driving pipeline growth, and securing places on key public frameworks. You will work closely with our marketing, consulting, and delivery teams to ensure every proposal reflects our expertise in accessibility, service design, and digital innovation. You will be a confident and strategic business developer with a strong understanding of public sector procurement, frameworks such as G-Cloud and DOS, and the ability to lead and win complex bids from qualification to submission. Significant experience in public sector business development or bid management within a digital, consulting, or technology environment. Deep understanding of UK public procurement processes, including CCS frameworks such as G-Cloud, DOS, and RM6194. Proven track record of leading and winning complex public sector tenders, ideally exceeding £500k+. Exceptional proposal writing and storytelling skills, able to translate technical or design solutions into clear, outcome-driven narratives. Commercially astute, with the ability to price strategically, manage margins, and negotiate effectively within public sector constraints. Collaborative and proactive, able to coordinate cross-functional teams to deliver compelling and compliant submissions. Strong leadership, coaching, and motivational skills to develop team performance. Excellent communication and presentation skills, with credibility when engaging senior stakeholders across government. Organised, resilient, and adaptable to the time-critical nature of bid and tender cycles.

RESPONSIBILITIES:

• Lead and deliver the new business strategy for public sector and government clients, with a focus on high-value frameworks, tenders, and strategic accounts.
• Working with the Bid Management team, oversee the end-to-end bid process, from qualification through to submission, ensuring compliance, accuracy, and high-quality written responses.
• Build and maintain relationships with procurement teams, framework managers, and senior government stakeholders to identify upcoming opportunities and influence buying decisions.
• Manage a small Government business development team (including bid manager), ensuring clear targets, coaching, and accountability.
• Collaborate with the marketing team to develop targeted campaigns, thought leadership, and case studies tailored to public sector needs.
• Maintain a clear forward view of pipeline opportunities, using data and insight to forecast accurately and drive performance.
• Coordinate internal subject matter experts to create persuasive, well-structured bid responses that showcase measurable outcomes and public value.
• Represent GAIN Experience at government and digital public sector events, promoting our credentials and building awareness of our capabilities.
• Provide regular reporting to our Government Services Director on pipeline health, conversion rates, and strategic priorities.

HOW YOU’LL WORK:

Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You’re analytical with the ability to investigate and resolve Pushing boundaries: You’ll make the most efficient use of technology, suggesting process improvements

• The power of our imagination: You're a problem solver who goes the extra mile. You’ll know the best approach to take with clients to get results.
• Making it happen: You’re proactive and you know you can make a difference. You use your sound judgement when making decisions and you take responsibility for your decisions and actions.
• Putting people first: You’ll build effective relationships with people, internally and externally, understanding both business and client needs.

Our benefits for UK employees include:

Private Medical Insurance BUPA Life Assurance Income protection Employee Assistance Programme Cycle to Work salary sacrifice scheme Tech & Wearables salary sacrifice scheme Octopus EV Scheme Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity