Director of Growth (Certificates)

Wall Street Prep — Director of Growth (Certificates) Role: Director of Growth (Certificates) Reports To: Chief Marketing Officer Location: Remote (East Coast preferred) Employment Type: Full-Time Position Summary We’re seeking a Director of Growth (Certificates) to lead strategy and execution for our fastest-growing business line — our certificate programs.

Your job is to hit the revenue numbers targets and continue to drive down CAC through traditional PPC channels. You will do so by:

• Driving acquisition across the entire funnel with a focus on high quality top of the funnel focus.
• Using data to optimize every point in the funnel
• Building high performing teams and influencing cross the org
• Building the strategy, execution roadmap and running day to day ops

You’ll be the architect and operator of our enrollment growth engine — responsible for driving top-of-funnel acquisition, conversion, and revenue growth across Wharton Online, Columbia Business School Exec. Ed., and future certificate partnerships. This is a high-impact, cross-functional role at the intersection of marketing, analytics, and education. You’ll work directly with senior leadership and manage a small, high-performing team and agency partners.

Who You Are:

• An aspiring CMO / CRO who thrives in a highly accountable (yet fun!) environment.
• You’ve worked in a high growth environment where change is the real constant.
• You have owned both revenue and CAC goals; along with having optimized every other metric in the funnel in a B2C offering.
• You have built teams and led teams that are both cross functional and direct reports.
• You have driven revenue through multiple communication channels; and have demonstrated experience bringing CAC down through optimization of lesser expensive communication channels.
• You have built zero CAC marketing channels other than standard web organic.
• You have demonstrated experience working with a double bottom line business; where you have had to hit numbers while also keeping the mission top of mind.

You Will Own:

Achieving our revenue and CAC goals and all pipeline metrics that lead into those, including:

Drive Enrollment and Marketing Performance

• Lead paid, SEO, content marketing and partnerships marketing strategy and performance.
• Partner with Lifecycle Marketing and the Head of Enrollment to drive engagement, enrollment, retention, and re-enrollment.
• Manage and optimize agency relationships and internal growth marketers.
• Oversee funnel performance and reporting dashboards (CAC, LTV, conversion rates).

Actions we expect you to perform:

• Develop and execute the growth playbook for our certificate programs (Wharton, Columbia, and future partners).
• Set cohort enrollment and revenue goals, and own the results end-to-end.
• Identify new acquisition and distribution channels to reach working professionals and career switchers.
• Lead Cross-Functional Execution
• Collaborate with Enrollment, Brand, and Product teams to align on funnel optimization.
• Coordinate campaign timing with university partners to ensure brand compliance.
• Build forecasting models to predict and track performance for each 8-week cohort.
• Scale Systems and Teams
• Implement efficient processes to manage increasing program complexity and volume.
• Coach and develop growth team members (direct reports and cross-functional collaborators).

Contribute to broader B2C strategic planning and growth initiatives. Qualifications 7+ years in growth, lifecycle, or performance marketing, ideally in online education, consumer learning, or high-ticket B2C products. Proven track record of driving measurable enrollment and revenue growth. Mastery of digital channels (paid search, paid social, affiliates, email automation, SEO). Data-driven mindset — you can model CAC:LTV, forecast enrollments, and identify funnel leaks. Experience managing external agencies and internal marketing teams. Strong communication and project management skills; thrives in fast-paced, evolving environments. Excitement for working with elite universities and a mission-driven education company. What We Offer A fun, lively, startup culture Full benefits package including medical, dental, and vision 401(k) 12 paid holidays Unlimited PTO Parental leave Stipend to set up home office Core values-based leadership Flexible hybrid work model that supports a blend of in-office and remote work Ample opportunities to learn and take on new responsibilities in a fast-paced, growth-mode company About Wall Street Prep Wall Street Prep (WSP) is the leading global provider of financial services training solutions to the world's preeminent investment banks and private equity firms. Founded in 2004, WSP seeks to bridge the gap between academia and the real world by providing our clients with the practical skills and knowledge needed to succeed in the finance sector. We provide clients with this hands-on, competitive edge through classroom training led by experienced industry practitioners as well as through online self-study programs designed by subject matter experts. WSP's clients include global investment banks, private equity and investment management firms, Fortune 500 companies, and top undergraduate business and MBA programs. Wall Street Prep is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status or any other legally protected status. We celebrate diversity and are committed to building an inclusive work environment where all team members are encouraged to be their authentic and whole selves.