Consumer Communications Senior Manager, UCAN

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com. Location: US; Preference for New York or Los Angeles Reddit’s Communications team tells our story inside and out. We align employees through internal rhythms while also informing the public with external programs across corporate, policy and safety, consumer/product, international, social/B2B, and trade communications. As the Consumer Communications Senior Manager, UCAN, you will primarily be responsible for helping develop and drive communication strategies in the U.S. and Canada that support consumer and lifestyle narratives aimed at increasing awareness and building affinity of Reddit amongst the general population. You will, at times, also work closely with other members of the communications team (e.g., product, corporate, policy, ads business) as well as collaborate with key stakeholders from the marketing and community teams on cross-functional efforts. The role will sit on the Global Consumer and Product Comms Team, a team focused on growing awareness and affinity for Reddit and amplifying product narratives in the media. We are a diverse team that is committed to building an inclusive environment. We’re not perfect, but we listen, admit our mistakes, and evolve. We believe your perspective, skills, passion, and empathy are just as important as degrees or brand names. We encourage applications from all people.

Responsibilities:

Partner with the Global Consumer Communications Lead and key stakeholders to develop UCAN consumer comms strategies

• Identify press, brand partnership, and event opportunities that will drive new users to Reddit and/or build affinity for Reddit amongst existing users.
• Stay up to date on consumer and social trends to identify and execute on proactive communications.
• Act as day-to-day agency lead as it relates to overall management, reporting, contract renewals, RFP processes, etc.
• Conduct media relations activities as needed on a national and regional level, including reporter meetings, newsjacking and feature pitch development, and media outreach.
• Develop press materials as needed, i.e., media lists, corporate blog posts, reporter education tools, etc.
• Collect and analyze quantitative data sets, converting them into newsworthy narratives for storytelling purposes.
• Oversee the creation and distribution of press newsletters, evolving them as needed for effectiveness.
• Manage press inquiries for Reddit users and communities and conduct outreach to interview subjects.
• Partner with product comms to identify consumer press opportunities for product launches and features.

What We Expect From You:

Bachelor's degree or equivalent practical experience 8+ years of experience working in consumer or brand communications in the U.S. with demonstrated experience in executing consumer/lifestyle communications strategies.

• Experience working with global counterparts and/or on press campaigns outside of the U.S.

Passion for seeking out story opportunities, pitching, and building media relationships across a variety of beats, including pop culture, style, sports, entertainment, food, travel, health/wellness, and more.

• Entrepreneurial spirit, strong execution skills and an ability to take initiative and drive projects independently
• A mix of analytical and creative - someone who is adept at spotting inefficiencies and scaling efforts, but is also excited to turn data points into fun narratives.
• Exceptional communication skills to collaborate effectively with internal teams, Reddit moderators, Reddit users and journalists.
• Knowledgeable about Reddit’s communities and user behaviors.
• A sense of humor and a love of digital culture would be ideal.

Bonus points:

Experience working on consumer tech and/or sports campaigns Experience working remotely and across different timezones Experience working with U.S. regional press and/or Canadian press

Pay Transparency:

• This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:

$180,200—$252,300 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.