B2B Telemarketing Specialist - Digital & AV Campaigns

We’re looking for a skilled B2B Telemarketing Specialist to support a UK-based technology company in promoting two high-impact initiatives: an AI/Copilot webinar campaign and a local AV Health Check drive. This 3–4 month remote contract offers the opportunity to work with an innovative IT and AV solutions provider while engaging directly with senior decision-makers across UK businesses. As part of this project, you’ll leverage provided CRM data, LinkedIn Sales Navigator, and online research to identify key contacts and drive meaningful conversations that lead to qualified leads, webinar registrations, and AV appointment bookings. If you're persuasive, detail-oriented, and comfortable speaking with C-suite leaders, this is the ideal role to showcase your telemarketing expertise.

Key Responsibilities:

Conduct outbound calls to target audiences across two campaigns:

Webinar & Copilot Readiness Assessment (nationwide UK) Free AV Health Check (businesses in the Square Mile, London)

• Engage with senior decision-makers such as CIOs, IT Directors, and Facilities Managers.
• Communicate the value of the company’s IT & AV services with clarity and professionalism.
• Drive registrations for the AI & Copilot Webinar and qualify leads for the Readiness Assessment.
• Book or qualify AV Health Check appointments with relevant local businesses.
• Tailor messaging to fit the campaign focus – digital transformation or AV services.
• Log all calls and outcomes accurately in the CRM system.
• Collaborate with the internal team to report daily and weekly performance metrics.
• Follow up via email with supporting information and registration/booking links.

Qualifications and Experience:

• Minimum 2 years of B2B telemarketing or outbound sales experience, ideally in IT or tech environments.
• Strong phone-based communication skills; able to pitch persuasively to senior stakeholders.
• Experience in securing webinar registrations, booking appointments, and qualifying leads.
• Confident using LinkedIn Sales Navigator, CRM tools, and public data sources for lead generation.
• Fast learner with the ability to grasp technical concepts (e.g. Microsoft 365 Copilot, AV solutions) and present benefits simply.
• Highly organised with strong note-taking, reporting, and call-logging skills.
• Professional, polished, and persistent – able to handle objections and keep conversations focused.
• Reliable internet connection and access to a laptop or desktop computer.