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Meight | Connect, automate, and grow your freight business with our intuitive online platform.
Logistics is a $5 trillion global market that works completely offline. Many businesses in this industry continue to rely on outdated software that fails to meet their requirements, often resorting to using pen and paper processes and phone calls.
Meet Meight – the new secret superpower for Road Freight. Designed in collaboration with fleet operators and drivers, Meight takes care of everything from booking and dispatch to route-planning, live tracking, invoicing, and reporting. Our cloud-based system makes smart decisions that save time, fuel, and money at every turn, enabling you to outpace the competition and scale up with ease. Say goodbye to Excel, emails, phone calls, and paperwork. Say hello to Meight.
Meight is a seed-stage tech startup based in Portugal that just raised €3.5 million to make a dent in the Road Freight industry. We’re building the first OS for Road Freight, a vertical software solution for Road Freight carriers.
Job Summary:
Meight is looking for an online Go-To-Market Specialist that will play a crucial role in the launch and scalable growth of Meight in the European market. This position requires a strategic thinker with a deep understanding of online marketing, product positioning, and market dynamics. The ideal candidate will be responsible for developing and executing go-to-market strategies that drive product adoption, customer acquisition, and revenue growth.
Key Responsibilities:
1. Develop Go-To-Market Strategies:
- Create comprehensive go-to-market plans for new launches and major updates.
- Identify target markets, customer segments, and key value propositions.
2. Market Research and Analysis:
- Conduct market research to gather insights on customer needs, competitive landscape, and industry trends.
- Analyze data to inform product positioning, messaging, and marketing tactics.
3. Product Positioning and Messaging:
- Develop compelling product positioning and messaging that resonates with target audiences.
- Collaborate with product and marketing teams to ensure consistency in communication.
4. Digital Marketing Campaigns:
- Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, SEO, SEM, and content marketing.
- Monitor and analyze campaign performance, making data-driven adjustments to achieve KPIs.
5. Content Creation and Management:
- Work with the content team to create engaging and relevant content that supports go-to-market strategies.
- Ensure all content aligns with the overall marketing strategy and brand voice.
6. Customer Engagement and Retention:
- Develop strategies to drive customer engagement, retention, and advocacy.
- Implement programs that encourage customer feedback and leverage insights to improve products and services.
7. Collaboration and Cross-Functional Coordination:
- Collaborate with product management, sales, and customer success teams to ensure alignment and support for go-to-market initiatives.
- Coordinate with external partners and agencies to enhance marketing efforts.
- Report directly to founding team.
8. Performance Tracking and Reporting:
- Utilize analytics tools to track and measure the success of go-to-market activities.
- Prepare and present regular reports on key performance metrics, providing insights and recommendations for continuous improvement.
Qualifications:
- Proven experience in go-to-market roles, preferably in a Seed to series A SaaS environment
- Native German speaker.
- Strong understanding of digital marketing channels and techniques.
- Proficiency in analytics tools (e.g., Google Analytics, HubSpot, Marketo) and marketing automation platforms.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
What We Offer:
- Competitive salary and benefits package. Starting at 100k€ + Benefits + Stock Options.
- Flexible remote working environment (based in Europe).
- Opportunities for growth, creating and leading your own team.
- A collaborative and supportive team culture.
- The chance to make a significant impact on the company's growth trajectory and on the global supply chain.
Join us at Meight and be a part of a dynamic team that is digitising the global supply chain!
This job is closed.