IMI plc

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world – creating lasting impact for everyone.

We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.

Our partnership approach breaks through problems and reduces complexity. We don’t invent in isolation – we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.

Overview

As a strong brand in the HVAC market, we aim to further expand our leading role. For this purpose, we are looking for a Marketing Specialist to support our Switzerland sales business. Are you a passionate marketer with experience in digital and channel marketing? Do you have a collaborative mindset and are customer-oriented? Then you've come to the right place! You will have the opportunity to join the Western & Eastern Marketing team with a great team spirit.

Key Responsibilities

• Develop and implement local marketing plans customised for all of Switzerland, to support growth by using all tactics and channels online & offline (responsible for versioning content, website, newsletter, social media, paid advertising, PR, print, trade marketing, e-shop) according to the budget and timeline agreed with the Head of Sales.
• Digital Marketing:
• Responsible for the Swiss website (FR, DE, and IT), keeping it up-to-date with content.
• Leading all ad placements – keyword search for SEO/SEA and performance analysis.
• Implement locally the marketing automation journeys in the Pardot platform.
• Manage CH social media channels, creation of content, and community management.
• Prepare regular performance reports, including measuring KPIs for reporting and budget management.
• Lead the organisation of customer events (including trainings and webinars) and/or local exhibitions.
• Channel Marketing:
• Wholesaler communication and trade media.
• eCommerce marketing development with our partners (wholesalers' e-shop).
• Be proactive and supportive of the local sales team, by increasing brand awareness, driving leads, and educating customers.

Critical Competencies for Success

•  
• Bachelor's degree/Master's in Digital Marketing / Communications or equivalent.
• 3+ years of related marketing campaigns & communication experience, ideally in field marketing in an international company.
• Strong consultative marketing approach to effectively engage with the sales and channel partner community (wholesalers).
• Customer-oriented with trade marketing and eCommerce experience required.
• Highly organised at managing multiple projects, working independently with limited supervision, and being a team player.
• Strong communication skills – written and oral.
• Good command of English (min. B2) and fluency in German are required (must have). French and Italian knowledge is a plus.
• Ability to travel to our sales sites in Switzerland as required (customer visits, events).
• Knowledge of Pardot and Salesforce is highly preferable.

Organisational Chart

• The Marketing Specialist role reports to the Global Marketing & Communications Director.
• The Marketing Specialist role has a dotted line to the Head of Sales of Switzerland.

What we offer

Opportunity to join a diverse, dynamic, and fun international team that likes to challenge the status quo with new ideas and maximum creativity. The possibility to bring your expertise to a growing sector that is part of the international engineering group IMI.

#LI-IB1