Overview

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life, and making a better world – creating a lasting impact for everyone. We design, build, and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport. Our partnership approach breaks through problems and reduces complexity. We don’t invent in isolation – we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable, and more productive.

Role Overview

As a strong brand in the HVAC market, we aim to further expand our leading role. For this purpose, we are looking for a Marketing Specialist to support our Netherlands and Belgium businesses. Are you a passionate marketer with experience in digital and channel marketing? Do you have a collaborative mindset and are customer-oriented? Then you've come to the right place! You will have the opportunity to join the Western & Eastern Marketing team with a great team spirit.

Key Responsibilities

• Develop and implement local marketing plans customised for each country: Belgium & Netherlands, to support growth by using all tactics and channels online & offline (responsible for versioning content, website, newsletter, social media, paid advertising, PR, print, trade marketing, e-shop) according to the budget and timeline agreed with the Head of Sales.
• Define and drive customer events or local exhibitions.
• Channel Marketing: Be our regional coordinator of eCommerce marketing development with our partners (wholesalers' e-shop).
• Be proactive and supportive of the local sales team, by increasing brand awareness, driving leads, and educating customers. Implement locally the new marketing automation platform (Pardot).
• KPIs/data-driven oriented for quarterly reporting.

Critical Competencies for Success

• Bachelor's degree/Master's in Digital Marketing / Communications or equivalent.
• 3+ years of related marketing campaigns & communication experience, ideally in field marketing in an international company.
• Strong consultative marketing approach to effectively engage with the sales and channel partner community (wholesalers).
• Customer-oriented with trade marketing and eCommerce experience required.
• Highly organised at managing multiple projects, working independently with limited supervision, and being a team player.
• Strong communication skills – written and oral.
• Good command of English (min. B2) and fluency in Dutch/Flemish and French are required (must have).
• The ability to travel in the Netherlands and Belgium is required (customer visits, events).
• Knowledge of Pardot and Salesforce is highly preferable.

Organisational Chart

• The Marketing Specialist role reports to the Global Activation Manager role within the Global Marketing organisation.
• The Marketing Specialist role has a dotted line to the Head of Sales of the Netherlands and Belgium.

What we offer

Opportunity to join a diverse, dynamic, and fun international team that likes to challenge the status quo with new ideas and maximum creativity. The possibility to bring your expertise to a growing sector that is part of the international engineering group IMI.

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