Just Global:
At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.
What you are accountable for:
The Manager, Paid Socialis accountable for managing paid social strategy, optimization and execution across all in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media and paid social leads, this role manages all aspects of the campaign life cycle as it pertains to paid social including ownership of the day-to-day across active campaigns. In addition, the Manager, Paid Social will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note taking, and POV creation. With the speed of evolution within paid social marketing, it is vital to have a passion for learning and a desire to continually push the boundaries of what is perceived as status quo.
What you are responsible for:
Internal
· Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
· Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
· Troubleshoot issues/concerns and work with online partners to resolve as needed
· Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
· Organize campaign materials and set up ads in Facebook, Instagram, LinkedIn, Twitter, and Pinterest or others, as applicable
· Set up and organize tracking links for social campaigns
· Perform in-platform maintenance and optimizations
· Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
· Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of social campaigns
· Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
· Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
· Exhibit the ability to anticipate and solve problems
Customers
· Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process
· Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid social landscape
· Drive high-value customers to interact with our clients’ products and services
· Discover and deliver new and innovative solutions to executing paid social campaigns based on specific client business issues and challenges
· Work closely with account and media leads to ensure strong senior client relationships on select group of accounts
Market Knowledge
· Keep pace with social media industry trends and developments
· Core understanding and knowledge across digital media landscape and where paid social intersects
· Participate and contribute to agency thought leadership initiative, as applicable
Management Responsibilities
· Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance
· Ensure process and activation best practices are used across paid social team
· Mentors Coordinator and Associate level team members regarding paid social best practices and internal processes
· Support internal training and development initiatives specific to social media best practices and internal processes
What you’ll bring [knowledge, skills, and/or experience]:
Knowledge
· Agency knowledge
· B2B Marketing – Client Knowledge
· B2B Marketing – Industry
· B2B Marketing – Media Activation
· B2B Marketing – Media Planning
· B2B Marketing – Vendor landscape
Skills
· Active listening
· Ad platforms: LinkedIn, Meta, Twitter
· Analytics platforms: Google Analytics, Adobe Analytics
· Challenge mediocrity
· Commercially astute
· Eye for detail
· Organized
· Other platforms: Asana, Basis, Nexelus
· People management
· Presentation skills
· Prioritizing
· Problem-solving
· Solutions oriented
· Stakeholder management
· Storytelling
· Upwards management
Experience
· 3+ years experience in a digital marketing environment, agency and/or client experience
· 3+ years experience with paid social platforms
What it means to work at Just Global…
Being a Just teammate means working in alignment with our Values…
Cultivate Relationships
· Build rapport first.
· Put yourself in their shoes.
· Assume positive intent. Give others the benefit of the doubt.
Be One Team
· Collaborate.
· Be the guardian of each other’s reputation.
· Have each other’s back. Help each other out.
Strive for Brilliance
· Create work you can be proud of.
· Remain open and curious.
· Improve your work. Improve yourself.
And in return you can expect…
· You will be seen, heard, and included as a whole human being
· Your contribution will be valued, rewarded, and recognized
· You will develop deep and meaningful relationships that could last a lifetime
· You will have leaders who are worth following
· You will have the opportunity to develop yourself and your craft
· You will have a meaningful chapter in your career path