Head of SEO

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.  

  

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. 

 

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. 

 

Unlock the Legend in you. 

Legend is hiring a Head of SEO, reporting directly to our Head of Gaming Portfolio.

Are you ready to shape the future of iGaming affiliation? Join us on an exciting journey to build some of the biggest brands and networks in the industry. In this pivotal role, you will tackle intriguing SEO challenges and lead a high-impact P1 project, guiding your peers and stakeholders to success. You'll have the opportunity to build and scale your own SEO team, enhancing existing structures and workflows in collaboration with other company leaders.

Working alongside a team of exceptionally talented professionals across various disciplines in the iGaming industry, you will be at the forefront of a dynamic and rapidly growing field. This is your chance to make a significant impact and drive our success to new heights.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

• Create and execute a proper SEO strategy around our networks, including hreflang and interlinking strategy, EEAT, best practice SEO requirements, BIC and big feature implementations, offpage etc.
• Ownership of offpage SEO PNL (track impact, report on to stakeholders and advise on budget and investment).
• Lead and train a team of 7 with technical expertise, soft skills and career progression.
• Map out future scaling of the SEO team in the pillar, improve hiring and onboarding processes for SEO roles, as well as tooling.
• Opportunities to get hands on and drive big pillar wide initiatives yourself.

What You'll Bring:

• Proven experience with successfully growing affiliate sites (Gaming or similar competitive niches like finance, health, sports).
• Proven experience as a SEO team lead, including experience in close collaboration with different functions (content, product, design, engineering etc.).
• Strong strategic approach, can create long term strategies for websites to drive organic growth, but can also build strategies around how to scale a team most efficiently.
• Transformational leader who spreads positivity and excitement about SEO, the products and the team and lead their team by example.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Senior SEO Manager and Head of Content (1 hour video via Zoom)
• 3rd: Leadership interview with our Senior People Partner (1 hour video via Zoom)
• 4th: Final interview, take home task - you will be given 5 days to complete the task and present it back to the team, Chief Gaming Officer and Head of Gaming Portfolio (Hiring Manager) (1 hour video via Zoom)

Why Legend:

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!


Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected], and we'll do all we can to support you.