Improvado is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.
As a rapidly scaling Series A startup that raised $34 million in funding, we're proud to partner with globally recognized brands such as ASUS, Docker, Activision, H&R Block, and many others. Our diverse team of curious, open, and hard-working individuals is committed to cultivating a fast-paced, agile culture that values personal and professional growth.
About the role
We are seeking a Content Marketing Manager to develop engaging stories and content for Improvado's target buyers and internal teams. Reporting to the Head of Content, you will support our sales-led GTM strategy by creating key narratives that drive pipeline growth, conversion down the funnel, and ultimately increase revenue.
Responsibilities
- Drive the content strategy to accelerate Improvado’s new customer acquisition goals.
- Translate Improvado's value propositions into engaging and converting content driving high quality new business opportunities.
- Produce multi-format content, including whitepapers, ads, and videos, for our marketing channels.
- Partner with internal teams to create presentations for events and webinars.
- Develop and lead themes for demand generation and brand campaigns.
- Manage relationships with tech partners to create shared narratives that enabling Improvado to increase brand awareness and drive new business.
- Work with contractors or agencies to deliver content on time to support our revenue goals.
- Measure and report content performance KPIs effectively.
Requirements
- Strong experience in multi format content creation supporting demand generation.
- 3 to 5 years content experience in SaaS/Tech companies.
- Experience creating content in English. Native English speaker or C1/C2 levels of English as a foreign language.
- A proven track record of developing clear and compelling narratives across diverse channels.
- Experience creating white papers, supporting websites with textual and visual content.
- Experience creating executive presentations for events & webinars.
- Expert in using GenAI for high quality content creation.
- Experience in achieving KPI-based outcomes across multiple content channels.
What We Offer
- Fully remote position (with flexible working hours)
- Strong product/market fit: marketing data product for US-based enterprises
- 27 days of PTO per year
- Relocation assistance to Latin America
- Extremely fun & open startup environment
- Professional development reimbursement
- Chance to get the company's stock options in the future