ABM Specialist

The Role

Are you ready to level up? Do you dream of helping companies grow? If you have a background in Account-Based Marketing (ABM) and want to gain hands-on experience in implementing strategic marketing initiatives, you’ve come to the right place.

This is a rare opportunity to learn and gain experience in B2B SaaS marketing while making a daily impact on companies experiencing exponential growth.  All hires will take part in a "probationary period" to determine if the role is a good fit.

At our company, you will support our ABM strategists as they create and execute ABM strategies to accelerate our clients' growth. You will be given real and impactful responsibilities that directly impact our clients' bottom line while gaining knowledge in areas ranging from high-level marketing strategy to the nuts and bolts of execution. The job will start with three (3) months of on-the-job training as you shadow an experienced ABM Strategist. You will work with clients, learn the consultative process, and gain an understanding of the standard of work expected. Following this period, you will take point on servicing our clients as their ABM Specialist, managing campaigns, and optimizing outcomes in creative ways.

Responsibilities

In this role you will:

• Execute and manage campaigns through established channels.
• Provide campaign insights on Ideal Customer Profiles (ICP) and key Personas during execution.
• Define the ABM strategy and execution plan for list building and paid support engagements.
• Identify successes and failures in campaign channels.
• Track metrics and campaign performance.
• Coordinate with ABM Associates for successful campaigns.
• Create and manage targeted account lists.
• Implement ABM strategies effectively.
• Maintain clear communication with campaign stakeholders.
• Support the ABM Strategist in campaign implementation.
• Client-facing: Frequently interact with clients to report campaign performance and provide training for outbound tools.
• CMO-facing: Report to CMOs on specific topics and provide training for sales teams.

What we’re looking for

Working on our team means embracing self-improvement. We don’t expect perfection, but we value attention to detail, endless curiosity, humility, and the desire to level up fast. We own our work by seeking responsibility and accountability for the ideas we create. We ask "Why?" a lot, and share our goals and experiences to challenge our thinking. We uncover impactful insights that raise our clients to new levels.

Our Ideal Candidate: 

• Education/Background: Bachelor's degree or equivalent working experience
• 1-2 years of outbound marketing experience.
• Expertise in data analysis.
• Proficient in outbound marketing and segmentation strategies.
• Skilled in quality assurance.
• Advanced to proficient knowledge of Google Spreadsheets, including formulas, scripting, and pivot tables.
• Proficiency in creating AI prompts and implementing AI scripts.
• Strong understanding of the list-building process and QA methodologies.
• Experienced with HubSpot and outreach tools.
• Highly organized with excellent project management capabilities.
• Quick to learn and adaptable in dynamic environments.
• Meticulous attention to detail.
• Skilled in efficient and effective online searching and web scraping techniques.
• Committed to adding value to every touchpoint, process, project, or task.
• Capable of developing new skills with minimal guidance.
• Exceptional communication skills.
• Takes ownership and accountability for their own mistakes.
• Proficient in executive reporting, capable of speaking truth to power using data and clear communication.

About Kalungi

Kalungi was founded to focus specifically on business-to-business (B2B) Software-as-a-Service (Saas) companies. Unlike most agencies, who focus on only a few aspects of marketing, Kalungi owns the full spectrum, from marketing strategy and positioning to campaign management and website optimization. Kalungi brings extensive experience in leadership, strategic direction, and a clear ‘B2B SaaS Success Blueprint’ proven to generate millions of dollars in attributed revenue for clients around the world. Kalungi prides itself on mentorship, education, and an entrepreneurial spirit to take on new challenges and improve every day. 

Company Values

At Kalungi, we want to stand for more than just the outcomes of our daily work. How we do our work, who we work with and why we do this, is critical. Here are our core values to keep us grounded as a company. We apply these for hiring, development, evaluation, coaching, prioritizing and celebrating our work.

1. We love our craft
   • We are passionate, curious, and inquisitive about our work. We have fun, infuse soulfulness, and don’t take ourselves too seriously. We pursue mastery, hold ourselves to high standards, and seek to define the best practices in our industry. We’re lifelong learners who grow by challenging ourselves and sharing skills with others.
2. We execute for results
   • We believe in doing the right things, not more things. We recognize that a great strategy is only an idea without excellent follow-through. So, we constantly ask “why” to understand every project’s place in the big picture, ground ideas pragmatically, and execute for results with a calculated blend of speed and quality.
3. We lead with integrity
   • At the core of our foundation is integrity—a commitment to kindness, honesty, and accountability. Our actions match our words. We operate with good intentions and build productive, positive relationships.
4.  We foster open dialogue
   • We thrive in a culture of open dialogue. We actively give, receive, and seek honest, clear feedback, then find opportunities to act on it. Transparency is our guiding principle, where spirited debate is encouraged, feedback is constructive, and we commit to continual improvement.
5. We act as one team
   • Collaboration is our heartbeat. We avoid silos, embrace the interdependence of our roles, and understand that our collective strength is what makes us unique. Alignment towards shared goals keeps us productive and efficient. We celebrate our successes and support each other through challenges.

We are very excited about the opportunity of working with you! We look forward to hearing from you!

- The Kalungi Team

Kalungi is an equal-opportunity employer that is committed to diversity and inclusion in the workforce. Employment at Kalungi is based solely on a person's qualifications directly related to professional competence. Kalungi does not discriminate against any employee or applicant because of age, color, creed, disability, gender, gender identity, genetic information, marital status, national origin, pregnancy or related condition (including breastfeeding), race, religion, sexual orientation, veteran status, or any other basis protected by law.